Creative contamination, dialogue with the new generations and lots and lots of color. The collection born from the collaboration between Ghali and Benetton, launched during the Milan fashion week that has just ended. An almost inevitable alignment of planets, a meeting that seems already written for the spontaneity with which it was born and the affinity of intentions. After a series of collateral initiatives, such as the Spotify United Sounds of Benetton playlist, the singer who at the age of twenty-eight has already sold over a million and a half records and worked hand in hand with Italian and international hip hop stars, has shown his multifaceted talent also in terms of fashion.
Eclectic and gritty style, clear ideas, inclusive attitude: “We tried to create something stylish and comfy that everyone can wear”. he commented proudly. The capsule consists of a series of street-wear pieces with a deliberately loose and relaxed fit, which can be easily mixed with each other. The figure of the artist, born in Milan of Tunisian parents, can be read in every proposal, from Arabic writings to hijabs that refer to his roots, from extra-large hooded sweatshirts to graphic lettering inspired by the world of rap. The unmissable items include the rugby polo shirt with cloth moon patch and the limited edition varsity jacket, to which is added a corollary of accessories such as embroidered baseball caps and compact nylon backpacks.
A post-modern operation, refined in its aesthetic precision, in which iconic stylistic features of Benetton, a brand born in the late 1960s that revolutionized Italian fashion with its rainbow knitwear and its irreverent advertising campaigns created with Oliviero Toscani, are exalted by the playful and multicultural mood that Ghali was able to impress. “Blending Benetton’s DNA with Ghali’s creativity was an important choice”, said Massimo Renon, CEO of Benetton Group, “We are proud that the capsule can finally be available to people”. The United Colors of Ghali line can be purchased online and in selected brand stores starting from 30 September, while for the month of October Benetton will bring the Ghali experience and the capsule collection to the Italian provinces, with a camper tour that will stop in Milan. , Verona, Livorno, Arezzo, Naples, Bari, Lecce and Rome. A second drop is scheduled for November. Stay tuned!
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