The beginning of their strategic cooperation is announced by Upstream and Socital, two leading Greek companies, which are active in the field of marketing technology (martech).
Upstream is a pioneer in mobile marketing automation in some of the fastest growing markets in the world, such as Brazil, South Africa, Nigeria and Thailand. For its part, Socital specializes in e-commerce, supporting important brands in Greece and abroad in their electronic sales.
The strategic cooperation of the two companies concerns the exchange of technology and know-how and the joint targeting of an expanded clientele of online stores internationally. In this direction, the two companies will develop a joint technological solution, which combines Upstream’s specialization in commercial communication on mobile phones through popular and direct channels such as SMS, RCS, Viber, WhatsApp, etc., with Socital tools, through which online store visitors are converted into customers.
The first field of action for the cooperation of the two companies will be the Greek market, with pilot campaigns for e-shops of important domestic and international brands, among which are Sephora, Pandora and attrattivo. They will then focus on exporting their technology abroad, with the main goal of opening up the Brazilian e-commerce market in the middle of the year. This is one of the most important markets for Upstream, which cooperates with all the major mobile phone providers in the country and companies from the fields of education, banking, retail, etc.
The e-commerce market in Brazil is showing huge dynamics, as it shows the second highest growth rate in the world per year (at 26.8%), while it is the tenth largest market in value. The two Greek companies aim to take advantage of this dynamic with an innovative mobile commerce platform.
“Upstream’s entry into the field of e-commerce is the next big step for the future development of the company. Our cooperation with Socital and the utilization of its know-how and software opens the door for us and puts us directly in the electronic market. trade, which at the given time is a unique opportunity “, noted Dimitris Maniatis, CEO of Upstream. “The technology that we will develop and test in Greece, ready for export, will allow us to dynamically claim market share in Brazil, where the size and the strong pressure we already have in our country allow us to look to the future with great optimism. “And we will continue”, said D. Maniatis.
For his part, the CEO of Socital, Theofilos Vassiliadis, said: “The experience of Socital in e-commerce and Upstream in mobile marketing means that this cooperation will help both companies to quickly take the decisive step towards Nearly 73% of e-commerce sales worldwide come from mobile commerce, valued at more than $ 3.5 trillion. “Brazil, where businesses need tools that will help them better exploit the dynamics of e-commerce.”
Source: Capital
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