Advertisers spent more than $2.3 billion on the 15-week presidential race between Vice President Kamala Harris and former President Donald Trump, a stunning advertising blitz during which Democrats outspent Republicans by a total of around US$1.4 billion against US$933 million.
By comparison, during the final 15 weeks of the 2020 presidential election, advertisers ran a total of about $1.7 billion in advertising for the race for the White House.
Four years ago, Democrats also led in spending: about $1 billion versus $631 million for Republicans, according to data from ad tracking firm AdImpact.
By 2024, seven critical battleground states — Pennsylvania, Michigan, Georgia, Wisconsin, North Carolina, Arizona and Nevada — account for about 80% of all advertising dollars spent during the period between Biden’s withdrawal from the race and election day.
And one battleground, Pennsylvania, accounts for about a fifth of all advertising spending during the unprecedented election race, raking in more than half a billion dollars and emerging as a top target for both parties.
This content was originally published in US Elections: Trump and Kamala campaigns spent more than US$2.3 billion on advertising on the CNN Brasil website.
Source: CNN Brasil
Bruce Belcher is a seasoned author with over 5 years of experience in world news. He writes for online news websites and provides in-depth analysis on the world stock market. Bruce is known for his insightful perspectives and commitment to keeping the public informed.
