There is a reason if they define Capri as the island of the dream. And just a dream is what we lived with Us Polo Assn. We at Vanityinvited exclusively to celebrate a very important moment for The official clothing brand of the American Polo Association (USPA)one of the oldest and most famous sports in the United States, founded in 1980.
In a perfect balance between sports authenticity and aesthetic refinement, The brand has in fact inaugurated its new store in the heart of Capri In via Fuorlovado 13, nestled a few steps by the iconic square and via Rooms, consolidating a presence that speaks of elegance, quality and international vision. Not a simple opening, but a tribute to the identity of a historical brand that this year celebrates his 135th anniversary.
Seventy years after its foundation, Incomwhich since 2008 holds the European license of the brand, has chosen the island loved by jet-set all over the world to celebrate this important milestone, organizing an event that has already entered the short list of moments to remember of the summer 2025. At the party for the inauguration, held in the spectacular setting of Villa Margherita with a terrace overlooking the sea, they were present in the world of fashion and business in the business and sports in the world. an atmosphere of glamor informal.
«It is an extraordinary moment for US Polo ADSN. that we wanted to inaugurate with the opening of our Premium Store in Capri, where we are present with the men’s and women-summer 2025 women’s and women’s collections and a selection of pieces from the Kids collection, “he said Lorenzo NenciniCEO of Incorza Licenza for clothing, “and who now sees us protagonists in Pitti, with another international event that honors our tradition inspired by sport and at the same time celebrates the momentum towards the future on one of the most influential stages of fashion”.
It was also present at the event Giordano MaginiRoman athlete promised by the Italian National Pole and some proud season for some season Ambassador of the brand, which “loves to bring the brand’s clothes both to the field and outside so much comfortable and at the same time refined”, which should have worn some a little more elegant white trousers, but admitted to having “dirty during a last minute workout”.
The Caprese store was designed to transmit the same mood of refinement prelppy And degagé Typical of the brand, but also of the Caprese lifestyle, which loves a whispered and never screamed luxury. In the heart of the boutique, between essential walls and furnishings in balance between heritage American and Mediterranean charm, you can find the best of proposals Spring Summer 2025. For man, the line Timeless which reinterprets classical elegance with contemporary touches: natural nuances, denim details and clean silhouettes, while the women’s collection is declined in five moods, from Spring in pastels to Tailored Summerpassing through Heritage refresh And Indigo Shades, embracing a versatile, fresh and sophisticated femininity. For the little ones, the line Kidswear The same spirit follows, with functional but stylish garments, capable of accompanying the summer of the little ones between games, trips and first steps under the sun. THEexclusive for Capri, two limited edition t-shirts and of the Tote Bag dedicated.
With over 1,100 points of sale in the world and a distribution in more than 190 countries, US Polo Assn. It is not only a sports fashion giant, but also a reality capable of telling authentic stories in every corner of the planet. And Capri, with his allure timeless, it is now an integral part of this story.
Source: Vanity Fair
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