The President of the United States launched the campaign with a short video with a mug of coffee in his hands, which depicts Joe Biden himself with red laser eyes, traditionally symbolizing support for Bitcoin.

Joe Biden video urged his supporters to support his 2024 re-election campaign by buying a coffee mug. The mug is already up for sale for $22. The 80-year-old president is depicted on it with red shining eyes.

Previously, celebrities, politicians and businessmen supported bitcoin in this way, publishing their photos with similar laser eyes. This trend became popular in 2021 – bitcoin supporters promised to keep it until the rate of the first crypto currency reaches $100,000.

For example, red laser eyes were painted by Tesla CEO Elon Musk and MicroStrategy CEO Michael Saylor. Later, this flash mob fell out of favor, but Joe Biden’s PR people again drew attention to it.

The design of the coffee mug has caused a lot of backlash on social media. Some commentators argue that the President of the United States and his team simply do not understand the meaning of laser eyes. Others saw it as Biden’s nod to bitcoin sympathy — if he can garner the support of BTC maximalists, it would be the Democratic candidate’s best chance for re-election. There are suggestions that a certain intern from his campaign team simply had a hand in the design of the mug, without informing his colleagues about the symbolism.

Joe Biden has never made public statements in support of cryptocurrencies. On the contrary, the presidential administration is known for its anti-cryptocurrency stance. However, many American politicians are now speaking out in support of bitcoin. Recently, Biden’s potential rival, Robert F. Kennedy Jr., vowed to partly support the US dollar with bitcoin to strengthen the national currency.