Agreement for the promotion of sports Tourism with the tour operator Apollo Travel Group, a subsidiary of the DER Touristik group, was concluded by the Minister of Tourism Vassilis Kikilias during today’s meeting with the CEO of Apollo Northern Europe and member of the International Board of DER Touristik Leif Vase Larsen and Commercial Director Nina Hornewall.
Scandinavia’s largest tour operator for Greek destinations plans to bring 500,000 visitors to Greece in 2022, while last year a hotel was opened in Sivota and after a decision of the Swedish Olympic Committee, the preparation of the country’s Olympic team began in Epirus.
Mr. Kikilias agreed with the representatives of Apollo to strengthen the effort made by the Ministry of Tourism, as the Group will inaugurate its new hotel in Lemnos in May, which is also approved by the Swedish Olympic Committee for the preparation of its athletes. while preparing a new hotel in Rhodes.
He pointed out that sports tourism has great potential, due to the global trend of visitors to health and wellness, experiential travel and contact with nature, and its promotion is a strategic priority of Greek Tourism.
He added that it can be a vehicle for the extension of the tourist season and the strengthening of the Greek tourist product.
Finally, Mr. Larsen informed Mr. Kikilias about the opening of an Apollo office in France and agreed on the next steps to attract French tourists to Greece.
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Source From: Capital
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