V. Kikilias: Our strategy in tourism supports traditional and dynamic sectors of society

“The messages for the new year give us room for optimism for tourism, always of course in the fluid environment caused by the outbreak of the Omicron mutation”, notes the Minister of Tourism Vassilis Kikilias, in an interview given to ethnos.gr.

Mr. Kikilias refers to the next moves to support the “locomotive of the Greek economy”, noting that “we want more, better tourism, throughout the country and not only in the traditionally popular destinations.”

He emphasizes that the new strategy for tourism is created together with the traditional and dynamic segments of the market and society, “from hoteliers and tourism professionals to the catering entrepreneurs, the commercial world of the country and of course their employees”. “All those who upgrade the tourism product and at the same time gain indirectly or directly from it. They are the people who must be supported so that together we can send a strong message of further development of the tourism product, which we always want to return to the average Greek family,” he said. Mr. Kikilias.

The Minister of Tourism also refers to a series of initiatives that are in progress, such as the attraction of “digital nomads”, a global trend for which he points out that with the method and cooperation of all, Greece can become a “Nomads Land”, while a special also refers to the strengthening of “green tourism”.

“Greece has all the guarantees and can play a leading role in sustainable,” Green “Tourism. It is a conscious decision made by the government with the” flag bearer “the Prime Minister Kyriakos Mitsotakis. So if for Greece the tourism offered by “25% of GDP is the locomotive of the economy, sustainable tourism is the necessary rails to continue to move forward,” said Mr. Kikilias.

Source: AMPE