“Security is a prerequisite for tourism to go well in 2022”, stressed in an interview with Proto Thema the Minister of Tourism Vassilis Kikilias and adds: “The message of security and trust that Greece sent last summer, through the observance of Health protocols, the support of the tourism industry by the Greek Government and the excellent cooperation of all tourism operators have had the greatest effect on the tourism product. “I’m well aware of this process last summer and I am well aware that it is a prerequisite for us to do well next year.”
Asked what are the initiatives taken towards the sustainability of the tourism product, Mr. Kikilias emphasizes that the sustainability of the Greek tourism product is a necessity of the times. The government through Prime Minister Kyriakos Mitsotakis has made a conscious decision: To make Greece a model country for sustainable tourism, says the Minister of Tourism.
As he underlines, “some time ago in Marseilles, Kyriakos Mitsotakis presented the government’s plan to deal with the effects of climate change, while announcing that Greece will assume the presidency in 2023 to implement the action plan for the initiative” Mediterranean , an exemplary sea by 2030 “. In this context, Greece aims to reduce plastic waste that pollutes the sea by 50% by 2030. In the same time horizon will be sought to reduce microplastics, which harm the environment, by 30% while it will not allow fishing in 10% of its seas, in order to better protect and stimulate the ecosystems of the Mediterranean, which has been affected by overfishing. So if for Greece the tourism that offers 25% of A .EP is the locomotive of the economy, sustainable tourism is the necessary rails to keep moving forward.And I am happy because all the tourism operators and hotels industry, SETE, XEE, POX are moving with a plan in this direction “.
After noting that Tourism is the locomotive of the Greek economy, as 1 in 4 euros of Gross National Product, comes directly or indirectly from Tourism, Mr. Kikilias emphasizes that the ministry works hard and methodically to multiply its value. At this point he focuses, among other things, on the global trend on which he works and can, as he says, embrace the modern needs of the citizens. These are the digital nomads, with Mr. Kikilias emphasizing that Greece can become a “Nomads Land”. In this context, he explained, two initiatives are already underway.
“The first Digital Nomads initiative will be launched as a pilot in the first phase in Ermoupolis, Heraklion and Kalamata, in cooperation with the private sector. The companies will provide better internet connection packages. We undertake to cooperate with the Local Government in order to We have access to accommodation, health shops, so that visitors can organize their lives where they will be staying, and this as a partnership, comes to be credited to our strategy for extending the tourist season.It is not the only initiative we take. But it’s a testament to what a sustainable tourism model means: we use new technologies and enable the tourism product fan to open in a different way.The Marketing Greece initiative, which is under our auspices, is also helping in attracting this audience and it is absolutely positive that the steps are multiplied in this direction. “All stakeholders have realized the opportunity for our country in this field”, concludes Mr. Kikilias.
Source: AMPE
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Source From: Capital
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