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V. Kikilias: We make Athens an attractive destination for digital nomads

“My job is to work every day to increase the tourism product so that we have a better year for Greece. At the Ministry of Tourism we study all the data calmly and we hope that this war will end,” said Tourism Minister Vassilis Kikilias in an interview. provided to the magazine “Ready 2 Board” of Athens International Airport.

“However, in this tragic situation, with the loss of human lives, we offer above all our humanity, solidarity and practical support. We are here to welcome, care for and host the refugees. We already do and will continue to do so. one step further, as we will give them the opportunity to work in the hotel industry, in jobs that were not covered by the domestic staff. way “, points out the Minister of Tourism.

Mr. Kikilias emphasizes that the data so far allow him to be optimistic and underlines the initiatives and actions of Greek Tourism for city break destinations. “We set specific goals and are moving forward steadily. The launch of our successful, as everyone admits, campaign that was much loved for the” greekend “which initially concerns Athens and Thessaloniki, was a decisive step.”

Making special reference to Athens, Mr. Kikilias points out that it has now reached a level of maturity that allows data driven policies.

“The city is transforming by opening to its visitors its coastal front with significant investments and strengthening its hotel potential in its center, with the opening of new hotel units and renovation of existing ones. At the same time, it is an emerging attractive destination for digital nomads and with a dynamic startup ecosystem in the field of tourism “, he notes, focusing on the important role played by the Athens International Airport as” the first image “of the visitor of Athens, contributing catalytically to his experience.

According to Mr. Kikilias, the investment in public infrastructure, the upgrading of the tourism product, the protection of the environment, the strengthening of skills and the strengthening of entrepreneurship are the 5 strategic axes for the development of Greek Tourism, which are in line with a large degree with the axes of the National Recovery and Sustainability Plan. For this reason, it is estimated that the Action Plans recently announced by SETE contribute to the country’s effort to create a more extroverted, competitive and green productive model.

Finally, when asked about the development of nature tourism in Greece, Mr. Kikilias announces that the Government is proceeding with the establishment of specially trained rescue teams for the mountains of our country, in the standards of Switzerland, France and Italy. “We want people to know nature, to enjoy it with respect and, above all, with security,” he said.

Source: Capital

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