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Val Garat, face to face with nature

We can’t ignore it or think it doesn’t concern us. Our planet is suffering and the only medicine is represented by our behaviors, our gestures, our care.

“I really think we should all be sensitive to these issues, as taking care of our planet means taking care of our home and everything around us. Even more so when you practice outdoor sports such as kiteboarding you are really connected with nature and the elements “. Val garat, French pro kiteboarder, twice European runner-up and named athlete Top athlete by the French ministry of sport.

The sportsman, a free spirit, a lover of nature and the outdoors, was chosen as the face of the SS21 campaign of Best Company, taken by Stefano Moro Van Wykun. The project, a true tribute to nature in all its forms, is accompanied by the hashtag #BestNature and in fact aims to raise awareness of respect for the earth, care for the world around us as well as for people. An invitation to be the best part of yourself, to remain whole and authentic in your values ​​as well as in your clothes.

Themes dear to the brand, and rediscovered in theattitude fresh, genuine and aware of Garat himself: «I realize that I have an environmental impact with my behavior, so I try to minimize it as much as possible. It’s about small things: I recycle my waste, I try to use as little plastic as possible, and when I see the waste from the beach or somewhere I clean it, I also eat a lot less meat than in the past… »he says. “As we have seen for the pandemic, the world is able to unite to fight a virus. And the same goes for ecology, it is a struggle we all have to take part in to make changes. It is the small actions of each of us that, all together, make the difference».

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