Mr. Armani always has the sensitivity to grasp the mood of the time and once again he has shown it by making an inclusive choice in expanding the parterre of the muses that represent his vision of beauty. The brand chose the Brazilian transgender model and activist Valentina Sampaio as an ambassador of the beauty line alongside other well-known faces: Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and Greta Ferro; to actors Ryan Reynolds, Jackson Yee and Nicholas Hoult, models Barbara Palvin and Madisin Rian.
Valentina Sampaio, 26, began her career in 2016 by showing at the San Paolo Fashion Week, then appeared in Vogue Paris for the March 2017 issue, obtaining her first cover in Vogue. Since then she has been the protagonist of various covers on Vogue, Elle e Sports Illustrated. Together with Giorgio Armani in November 2020 she appeared on the cover of Harper’s Bazaar Spain, an issue edited, as a guest, by the designer himself. More recently it is
appeared in the V & VMAN 2021 calendar, created in collaboration with Emporio Armani, on the occasion of the 40th anniversary of the brand.
«Armani beauty is my vision of what beauty should be today: meaningful and transversal. Just like my dresses, my beauty products aim to empower all women, regardless of their culture, country of origin or background. I am proud to have Valentina as the new face of Armani beauty: I admire her will, her commitment and her determination. Valentina is not afraid to speak and her words are important and touching », declared King George.
On her Instagram profile she wrote: «I am so excited to join the Armani brand as a beauty face. As a trans woman, this collaboration represents an important milestone and a personal dream come true. Make-up has played a very significant role in my personal evolution and I am grateful to Armani beauty for welcoming diversity, fostering creative expression and empowering individual beauty, ”said the model.
Valentina Sampaio will be the protagonist of the Armani beauty 2022 campaigns, shot by the Swedish photographer Mikael Jansson. Valentina Sampaio will lend her face for the new Lip Power campaign, Giorgio Armani’s latest cult lipstick.
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