Valentino Beauty chooses Puglia and, in particular, lido Tamerici, in the Chapter district in Monopolito tell about its family of fragrances Born in Rome. A dive into the intense and intriguing notes of the man and woman duo, which will accompany the week of events and celebrations until July 23rd.
For the occasion, the beach dresses up with thematic corners, with color block cabins that reveal the olfactory characteristics of Valentino Beauty, up to the most playful customizations: a pink skate, a bowling alley and ping pong, a yellow-tinged restaurant, a relaxation area with the colors of the sunset. An intoxicating journey thanks to the four protagonist fragrances:
Born in Roma Pink, celebration of morning light in the eternal city. Wearing an Haute Couture dress on a rearing motorbike, the notes imbued with the classicism of the fragrances are reconstructed with a contemporary twist
Born in Rome Yellow Dreamthe sun at its zenith the eternal city immersed in a dazzling light, inspires tomorrow’s dreams, new beginnings for today.
Born in Rome Coral Fantasy, Rome, in the evening. As the sky slowly darkens, day approaches night. The cityscape and its historic architecture are bathed in a coral orange glow, this is the golden hour. The magic can begin.
Born in Rome Intense, the tension of dualities weaves its web. From day to night, Valentino pushes the bold signature of the original fragrance towards a warmer and more sensual register.
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Source: Vanity Fair
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