Symbol of solar beauty, true and natural, Vanessa Incontrada, actress and presenter is the new face of Florena Fermented Skincare, the beauty brand of natural cosmetics from Beiersdorf. The flagship of its formulas is the fermentation process of flowers and oils, used to create vegan and Cosmos Natural certified products. The star born in Barcelona forty-two years ago never misses an opportunity to reiterate her approach in favor of a life that is respectful of her well-being and nature, as she reveals in the posts she shares on social media.
“Through this collaboration Florena Fermented Skincare continues its innovative approach to natural skincare,” said Lorenzo Ronchi, Head of Florena Fermented Skincare Europe. “In addition to responding to the needs of our consumers, offering extremely effective products thanks to fermented and natural active ingredients up to 100%, our desire is to create a story of value that promotes natural, inclusive and sustainable beauty”.
The campaign starring Vanessa Incontrada was conceived by FCB PARTNERS and was created in collaboration with the production company 360FX and directed by the French Julien Fanton D’Andon. The partnership will be a real 360 ° activation and will live on TV, digital, social networks and points of sale. Vanessa Incontrada thus becomes the perfect godmother of a totally natural and sustainable approach to beauty that enhances the essence of every woman.
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