«Vanity Fair Our Future», between design and sustainability: the success of the event

Today’s commitment to live better tomorrow. Great success for Vanity Fair Our Future, the event dedicated to sustainability and al design, staged from 7 to 9 September in the spaces Frame, the Milanese experience store of Condé Nast. Experts and enthusiasts took turns giving on stage concrete answers to the most urgent environmental issues, with the awareness that progress necessarily passes from respect for the environment and people: debates, live performances and green talks, for three days dedicated to ecological awareness.

Great turnout from the first day, thanks to the creative workshops held by Chiara Bottelli, Silviadeifiori e Alessandro Busci. The first, a Nipponist and textile researcher, presented Furoshiki: how to make gift packages without wasting paper and bows; the second, a master of floral art, led The art of flowers; the third, architect and painter, was the protagonist of Telling nature through art.

Brushes and paint also on the morning of the second day, with the live performance of the famous street artists Pax Paloscia and Elisabetta Mastro, which gave life live – thanks also to the contribution of four IED design students – al “Manifesto of sustainability”.

Alessandra Prampolini, general director of WWF Italy, spoke about how sustainability is the best choice also for economic development, while Frida Doveil, architect and designer, insisted on how «It is necessary to learn to repair: objects, but also the past and human relationships». Teresa Agovino, environmental engineer, instead told how you can travel in a sustainable way e Lucia Cuffaro, spokesman for the Happy Degrowth Movement, insisted: “Everyone can do their part to save the planet.” Luca de Gaetano, president of Plastic Free, explained how to organize collection points for single-use plastic and waste, which risk suffocating our planet. It ended the day Alex Bellini, explorer and popularizer, who, speaking of his many adventures, talked about how to clean up seas and rivers.

To close the schedule, Traveling towards a sustainable future, the meeting between Mario Tozzi, first CNR researcher and scientific popularizer, e Hagiwara City, Creative Director of Honda’s Research & Development Europe Design Team. “Only if the biosphere it will be healthy, the economy will be healthy too, ”concluded the former. «Our commitment is to bring it by 2050 environmental impact to zero, ”said the second, in front of one audience of journalists. Indeed the Japanese automaker has been actively moving for years a cleaner future, reducing consumption and emissions, without giving up driving performance.

Main Partner:
Great protagonist during the entire duration of Vanity Fair Our Future it was the new one HR-V Full Hybrid of the Main Partner Honda, which marks a new generation of the compact SUV. On 8 and 9 September, thanks to Street Art Wall, it was also possible to virtually customize the car with fantasy and fun: laser-spray cans and digital canvas, for a technological and creative experience.

Special Initiative:
Canteen This which offered guests the opportunity to taste its iconic wines, Otello Ceci Rosé – Edition 1813, Ceci 1938 Spumante Brut and Otello Ceci Nerodilambrusco – Edition 1813, the latter given as a gift inside the gift bags.

Thanks to:
Kartell, which allowed guests to sit on the Louis Ghost chair by Philippe Starck, inspired by the lines of the Louis XV armchair and made of Polycarbonate 2.0, the new sustainable material derived largely from industrial waste of cellulose and ISCC certified paper.

Milestone Production he oversaw the production of the installations, where the “vertical flower beds”, made with recycled materials, were the protagonists.