Vanity Fair Stories 2022, Arturo Artom and Maria Vittoria Baravelli: «Art has an irrepressible value»

Creative living rooms on one side, internet and social networks on the other. I’m Arturo Artomfounder of the Forum della Meritocrazia and Confapri, member of the board of directors of Ferrara Arte and ISPI, always on the lookout for young talents and Maria Vittoria Baravellicurator of art and photography, member of the Board of the Art Museum of the city of Ravenna and art sharer, as she defines herself, with thousands of followers on Instagram.

«Many years ago, I did my first internship in a very important gallery and one of my tasks was to change the water for the goldfish, a commitment that I took very seriously», said Maria Vittoria Baravelli. «After a few days the gallery owner told me that it was the fish that was being used for an important art installation. That’s also how it is I learned that art is a bit of a tough job, you have to know how to play and know how to let yourself be amazed by what happens to you».

Being amazed and cultivating one’s creativity is the basis of the salons where Arturo Artom creates creative encounters with a mix of guests from the art and business worlds. «From the connection of those days, when you leave, even if you’re not a collector, you get ideas and cues that you didn’t have before. We must drink from this chariot of art, we must exploit it». Also to keep dreaming. «For me, curating an exhibition means putting the sea in a glass», said Maria Vittoria Baravelli. “It means grasping the ineffable. Beauty will save the world it’s true but we too must find a way to save beauty. And doing so means taking care of the stories and of what we are».

Alongside the energy of social media remains the value of art encountered in person, the one that bewitches you when you find yourself in front of priceless masterpieces and that makes museums timeless treasures. “We continue to go to museums because art seen from life still has an irrepressible value». And she won’t change.

Special initiative Last Supper Artom

Source: Vanity Fair

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