Vernacular cosmetics: between ancient rituals and traditional ingredients

Flowers, oils, very fragrant essences, coarse salt and soft butters: these are among the main ingredients of vernacular cosmetics, increasingly popular when it comes to beauty. Based on the rediscovery of ancient rituals, of which today we know much more than in the past, this new approach to cosmetics is the flagship of Spa which are one with the territory in which they are located and which promote a well-being that regenerates body and spirit, in the name of the most authentic traditions.

Casole Castle A Belmond Hotel, in the footsteps of the Etruscans

Among the places where it is possible to try an experience of this type, the Being a Spa of the Casole Castle A Belmond Hotel, in Tuscany. Located in what was once the castle cellar, with its barrel vaults and exposed bricks, the Spa retains all the charm of its first use, and is characterized by the presence of ancient Etruscan finds from the 3rd century BC. C. that enrich the environments.

Here you can regenerate with theEtruscan Beauty Lift Facial Massage, a face massage designed to sculpt the contours, improve circulation and oxygenate the skin without the use of cosmetics. In fact, it is carried out only with the hands and the purest local oils (the treatment lasts 50 minutes). Those who have more time, however, can choose Pure, a purifying facial ritual combined with a smoothing body scrub. The Castle’s olive oil is used, together with an infusion of your choice orange, lavender or lemon balm of the estate. An experience of true beauty, to relax mind and body.

Furthermore, for an all-round experience in the footsteps of the Etruscans, you can participate in a cosmetic workshop. Under the guidance of Chiara Borghesi, language and lifestyle coachAnd Anastasia Okacosmetologist, prepare scrubs, serums and other products for the face and body (More information and reservations at this link).

Equation Botanical Essence, the beauty made in Sicily

However, it is not only professional treatments that choose zero-kilometer active ingredients. The rediscovery of the natural is leading to more and more synchrony between technology and nature, with truly happy results. The ingredients, children and expression of a specific territory, thus arrive everywhere, a reminder of a lived experience or a taste of what will be.
In Sicily, for example, the brand was born Botanical Essence equation. At the foot of Mount Etna, the pharmacist Giusi Aricò and her husband Michele Faro, expert in botany and horticulture, have created a line clean beauty starting from pure natural ingredients grown in the historic family nursery, over 600 hectares large: they are Plumeria, Yuzu, Finger Lime and Cestrum, which give their name to four different lines of products for the face and body. The citrus fruits are all certified, while the plants derive from eco-friendly agriculture.

Treasures of Provence Bio, the power of olive oil

Instead, olive oil is the active star of Treasures of Provence Bio. Used in beauty since ancient times, it is certified AOP (protected designation of origin in France) and was chosen because it is particularly rich in polyphenols and Vitamin E, powerful natural antioxidants, which give the formulas anti-aging properties. Cristiana Capotondi who has always distinguished herself as a woman and as a multifaceted professional, actress, presenter, sports manager and great football fan, with a strong simplicity and elegance and an angelic face, was chosen to represent a classic and timeless beauty and to embody the values ​​of Tesori di Provence BIO. Her mission as a testimonial is of bring naturalness back to the center of women’s lifewithout giving up effective formulas.

Cristiana Capotondi will debut in the #BELLEZZASENZATEMPO campaign by Tesori di Provenza BIO, with the aim of celebrating natural beauty and the passage of time, which makes each face unique and special by telling its story. Because age is no more a taboo to hidebut to be enhanced with ad hoc products, of natural origin, capable of restoring to the skin all the brightness and hydration it needs to shine.

Caudalie grape seeds

The brand could not be more linked to its territory of origin Caudalie, that from Bordeaux has made known to the whole world the benefits of grape seeds, that is the seeds, which in the past were discarded during the harvest. Instead, they are real beauty allies, which today give life to super effective natural cosmetics.
Caudalie uses them both in her spas and in her best-selling products, as one of the latest arrivals, Vinosculpt, Baume Corps Lift & Fermeté, body cream that mixes firming and toning active ingredients.

An increasingly authentic beauty, where everything is harmony.

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