Pantone, the most famous color consultancy in the world, launched this Thursday (9) the color of the year 2022 – which, for the first time, is a creation of the company and not an existing one.
Named “Very Peri” is a violet that, according to the brand, symbolizes the future and modernity, combining warm tones of red and dynamic blues.
Very Peri, in Pantone’s words, intends to understand the transformational time that the world is going through, which is challenged by the Covid-19 pandemic, but with possibilities for improvement found in the vaccine against the disease.
“Very Peri displays a witty, cheerful attitude, and dynamic presence that encourages fearless creativity and imaginative expressions,” said Pantone Color Institute Executive Director Leatrice Eiseman in a statement.
See more color details in the video above
*Under supervision of Murillo Ferrari
Reference: CNN Brasil
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