«Vespa belongs to my youth and reminds me of the freedom of that time. Its sinuous, erotic, extremely feminine shape immediately seduced me. It is as if it were a 50s Pin-up, the quintessence of sensuality ». Marco Lodola, artist among the founders of the New Futurism, and famous for his luminous art, this is how he describes the iconic two-wheeler which, just this year, blows out 75 candles.
An important milestone, which the artist wanted to celebrate with a special work, exhibited at the Piaggio Museum in Pontedera until 30 September 2021, which enhances its iconic value.
The artist was in fact inspired by the advertising campaign of the 75th anniversary, reinterpreting it in his own way, with inevitable chromatic games. “When they commission me a work, it’s almost always a Vespa they want. Vespa is an inclusive, democratic vehicle, without labels, which everyone loves and everyone desires. It is the most pop form of transport that exists. For its 75th birthday I wanted to attach it to balloons because, as I always say, even if they are wasps that don’t fly, they know how to fly in the collective imagination of all of us “, he added.
But the celebrations don’t end there because on the occasion of this milestone, Vespa has created a special edition, the Vespa 75th, available for the Vespa Primavera (in the 50, 125 and 150 cc displacements) and for the Vespa GTS (in the 125 and 300 cc displacements) starting from March and limited to 2021. The body of the Vespa 75th is shown in the new metallic color Giallo 75th , designed expressly for this special series and which reinterprets colors in vogue in the 1940s in a contemporary key, embodying theheritage, the innovative soul and the most fashionable side of Vespa.
In addition, to underline the uniqueness of this special celebratory series, each piece is accompanied by a Welcome Kit including a Made in Italy scarf in 100% silk with jacquard processing and hand-stitched edges, a vintage Vespa steel plate, Owner’s Book dedicated and eight collectible postcards that trace the many decades of Vespa history through the most significant images.

Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.