Veuve Clicquot: 250 years of toast

Attention to aesthetics and design care is in the DNA of Veuve Clicquot since its foundation. That is since when Madame Clicquot, with a creative and daring spirit, he revolutionized the world of Champagne by inventing the first Millesimato in 1810, the table de remuage in 1816 and the first Rosé champagne blended in history in 1818. She was convinced that appearance was as important as taste. It is no coincidence that she used to say that «Our wines must flatter both the palate and the eye».

An attitude that the house has maintained over time, making it a real treasure, so much so that to celebrate hers 250th anniversary decided to launch The Icons, a bold and effervescent collection of four of the Maison’s most emblematic objects, each of which tells a piece of Veuve Clicquot’s history. A range of proposals that pay homage toart de vivrecombining functionality, aesthetics and inevitable sustainability.

The collection, designed to last over time, it is in fact plastic-free, completely recyclable and produced with a much lower level of greenhouse gas (GHG) emissions than in the past. From the Clicquot Ice jacket to always keep the champagne cool at the Clicquot Ice Box through the ice passing through the Clicquot Fridge and the Clicquot Arroweach product consciously winks at the environment, for a green revolution to be celebrated.

The collection The Icons is available online at tannico.it, rinascente.it and in all Rinascente stores. Furthermore, from 21 June to 4 July, dedicated pop-ups will be set up at some Rinascente stores (Milan Duomo, Rome Tritone, Florence and Turin) where it will be possible to take advantage of customization services.