In 1891 Daniel Swarovski he set out to create the “democratic diamond”, accessible to all. Thus was born the crystal empire that today is present throughout the world in the form of Christmas ornaments or haute couture jewelry – since 2021 its creative director is the designer Giovanna Battaglia Engelbert which certainly gave it the touch cool definitive.
In short, Victoria Swarovski born in Innsbruck, Austria, in 1993, married to the manager Werner Murz in 2017and whose father, Paul Swarovskione of the owners of the company, closed 2023 with a turnover of 1.8 billion, could have easily lived off the proceeds. But if search on google her name, you might be surprised to find out that the heiress is a pop singerone presenter – leads the German version of a talent show of dance on Swiss and Austrian television – and even has her own cosmetics company, Orimei.
«I know that at the beginning people looked at me with suspicion, but I proved that, Even though I come from a very, very rich family, I’m a hard worker. And that’s nice.“, says the young woman, who has just presented her new project in Madrid: a collection of six summer dresses in various colors – the classic black and white and a vibrant pink -, prints – stripes, Paysley – and materials – gauze, cotton, lace – in collaboration with the company Claire Louise.
Two of them are inspired by the dirndlthe traditional Bavarian costume that Victoria finds so feminine and versatile. “The fabrics are fantastic and the cut highlights the waist and emphasizes the beautiful female silhouette. All without compromising comfort,” explains Victoria, pointing to her waist. “We’re not talking about a corset like those worn by Sissi of course,” jokes the empress’s compatriot, both born in the Tyrolean capital.
A lover of her culture, Swarovski studied finance in Vienna before moving to Los Angeles to follow his true calling: music. The His style is pop with influences R’nBas can be seen from the singles he has released with the help of the singer-songwriter Diane Warrencollaborator of Whitney Houston, Justin Bieber y Mariah Carey
For several seasons she has hosted the Austrian version of the dance competition, which is also broadcast in Switzerland. «At the time I was one of the aspirants”, says the flamenco lover, who also took up elements such as the ruffles and the flowing costume of the Sevillana. A passion that he discovered in Marbellawhere his mother lives, Alexandra Swarovskiwho he visits very often.
«In fact, my sister Paulina she studied there. I love Marbella, sailing, water skiing and getting up early to walk my dog on the seafront,” she tells me while showing me her cute dachshund, who is dozing at her side. Her mother is also one of her advisors in this adventure with Claire Louise. “I showed her my designs and she said: ‘Add a lining, raise that neckline, lower that length’” Thanks to her, I know that to be sexy you have to leave something to the imagination.“, she says, before insisting that her clothes are suitable for any type of circumstance, “from a morning on the beach to a dinner, just remove or add the lining to keep them from showing and change the accessories”»
Victoria is doing great. “I can’t stop putting together projects and you know… It’s something I learned from my family: if you’re doing well, you can’t stop. It’s like a train… there are no stops,” she jokes. She is very proud to be a Swarovski, a saga that, she reminds me, has more than a century of history. “But precisely for this reason it was always clear to me that I wanted to do something for myself.“. It seems she succeeded.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
