The team of the music streaming service Yandex.Music announced the launch of a new useful feature. “Video Shots” are now added to music tracks of Yandex.Music.
Video shots are short clips that are looped for playback. In them, performers can add frames from clips, and dances and stories performed by artists.
As explained by the head of the Yandex.Music service Andrey Gevak, the results of the test launch of “Videoshots” showed that musicians are interested in their creation, and users like tracks with background videos more.
Andrey Gevak said:
Such content is liked 25% more often. This is important because the tracks that have received “like” are added to the personal collection, which means that the listener comes back to them more often. We also found that they are 26% more likely to be shared on social networks, which means that more people see tracks with video shots. “
Tracks with “Video Shots” are marked with a special triangle-shaped icon. “Video shots” are already available on popular tracks by Dua Lipa, Zivert, Little Big, MORGENSHTERN, Zemfira, Alexander Gudkov, Klava Koki and other performers.
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