From the impeccable eyeliner and with that typical red lipstick, so French, which matches the curtain fringe that every French woman knows how to carry plugged, la make-up artist Violette, 37 years old, will take the 190-year-old Parisian iconic brand Guerlain into the future. As a Frenchwoman, she also made herself appreciated in the United States a few months after moving there in 2015, where until recently she held the position of Global Beauty Director with Estée Lauder. Violette has managed to make a name for herself, thanks to her refinement and creativity to her vision of a unique and fertile world, where spontaneity, Parisian sensitivity, skilful techniques and love for art create a perfect mix.
It will define the new codes of the Parisian woman, which frame a lifestyle rather than a territorial belonging. «I’ll bring some pepper to the maison, everything you can imagine of a French style but with a spicy and surprising flavor. Guerlain is a woman. A modern empress with a Parisian soul. I am delighted to join this iconic maison with a long tradition, where I will be able to pass on the values of Guerlain in make-up to a new generation and share them with anyone, regardless of gender, who is ready to celebrate beauty, today and tomorrow. In its role as a pioneer, the Guerlain maison demonstrates its commitment by adopting an environmentally friendly approach, but also by expanding and diversifying the concept of femininity “, he said on the occasion of his official presentation as heir to the historic artistic director of the brand, Olivier Echaudemaison.
“I have always been fascinated from an early age by the lipsticks and perfumes I saw on the dressing tables and at some point I realized that Guerlain would be an obvious destination for me. I will bring innovation and a contemporary attitude that is not to cover imperfections, but to make you feel really good, according to the rules of to know fair French. In this new chapter, mental health must also play a leading role, because only if you feel good on a psychological level can you really feel at your best ».
And she continues: «As a young girl, Météorites had a great aesthetic impact on me, with its little pearls in pastel tones to illuminate the face. I looked at the package with an enchanted air, I couldn’t wait to become a woman, I imagined myself sitting at my dressing table, putting on my lipstick, spraying my perfume and dipping the brush into these incredible Météorites ».
His rich portfolio boasts thousands of images related to collaborations with famous magazines, such as Vogue, Harper’s Bazaar, W Magazine, T Magazine, Dazed, Teen Vogue and Elle. Fashion photography is one of his fields of creative inspiration. Violette knows better than anyone that make-up is nothing else
that the art of bringing out the beauty in each of us. With a large following on social media (400,000 followers on Instagram), he created his YouTube channel 6 years ago Violette_fr per
share make-up tutorials and beauty shots. For a woman who applies make-up so naturally and casually, sharing her experiences with a passionate community was instinctive. In April 2021 Violette launched her make-up line, called Violette_fr.
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