The influencer and businesswoman Virginia Fonseca was considered the celebrity who most manages to connect with generation Z in Brazil, creating trends and dictating fashion among young people who were born between 1995 and 2015, according to a recent survey carried out by the Ipsos Institute, released this week.
The category in question is Modernity and Youth Connection in the research. Data collection took into account people up to 24 years old.
Second place in the ranking is also occupied by the influencer Viih Tube. In third place is the presenter and actress Maisa .
Also a beauty businesswoman Bruna Tavares appears in fourth place. Already in fifth, the actress Marina Ruy Barbosa and sixth, Mari Maria . Check out:
- Virginia Fonseca – YouTuber, digital influencer, businesswoman and wife of singer Zé Felipe;
- Viih Tube – digital influencer, actress and former BBB participant;
- Maisa – actress, presenter and singer;
- Bruna Tavares – beauty businesswoman;
- Marina Ruy Barbosa – actress and businesswoman;
- Mari Maria – beauty businesswoman.
To carry out the 2023 Most Influential Celebrities survey, 2,000 people were interviewed representing all five regions of Brazil, in the period between July 27 and August 7, 2023. The margin of error associated with the survey is plus or minus 2.2 percentage points.
Research indicates that generation Z is less empathetic
A survey by the Rabbit Group he heard 28 thousand families with children in private schools in Brazil It is suggests less social engagement among children and adolescents.
The survey was completed by parents and guardiansor students of Early Childhood Education and Elementary Education I, and by the students themselves of Education Fundamental 2 and High School, in May this year.
The search I wantedTheSee how these young people from Generation Z imagined themselves at age 40.
The three priorities did not vary between groups,“Quality of life and physical and mental well-being”, “Have ppassionate about what he does” It is “Remuneration and financial peace of mind”.
The study also confirms that children and adolescents spend more time in front of screens than recommended by the Brazilian Society of Pediatrics. Christian Coelho suggests that schools also broadcast activities to parents, in order to promote greater interaction with children.
Source: CNN Brasil
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