For the seventh consecutive year Vitasnella water takes the field to defend the rights and freedoms of the community LGBTQIA+. As the official water of the Milano Pride, in addition to those of Rome and Naples, the brand of the Ferrarelle SpA group has reconfirmed its support and commitment in the protection of universal freedoms. A commitment that stems from a vocation and a 360 ° corporate social responsibility, which translates into the creation of an inclusive and safe workplace for the approximately 500 people of the company.
For this reason, Ferrarelle SpA has decided to celebrate Pride by entering Parks – Free and Equal, the non-profit association that helps organizations create welcoming and inclusive workplaces, and the creation of a professional career aka for Trans * people who work in the company, allowing them to have their identity recognized, regardless of rectification of documents occurred.
“We are very proud to confirm for the seventh year our closeness to Milan Pride which is finally back in safety, also thanks to the progress of the Vaccinal Campaign”, he comments Aldo Mastellone, Head of Corporate Communication and Institutional Affairs of Ferrarelle SpA, “We believe it is important that companies take a position on social issues and take action to anticipate the change towards a more inclusive world: our decision to be close to the people of Ferrarelle belonging to the Trans * community goes in this direction by offering possibility of not having to wait for the corrections of documents to be able to have their identity recognized in the workplace ».
Being yourself at your best is at the heart of the values ​​of Acqua Vitasnella that it wants to promote a conception of total well-being, which also materializes in the freedom to be and love. The philosophy of the brand is expressed in the concept of You At Best, an invitation to build your own model of beauty and well-being, without stereotypes and conditioning.
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