Who at the news of the baby’s birth Victory rushed to the site Chiara Ferragni Collection to buy the bonnet worn by the newborn daughter of the digital entrepreneur and Fedez found it shop closed.
“Coming soon” reads every time you try to add one of the four rompers that make a fine show of themselves under the “New Born” item of the side menu.
Same goes for the cap 100% cotton with the eye-catching logo symbol of the brand launched in 2013 by the famous character who boasts 23 million followers on his Instagram account alone, minus some briskness.
A taste of the pieces we have seen and will probably see wearing the latest arrival at home Ferragnez peeped out in a post dated February 8: on the cap and the cover we can check while waiting for the appearance of the bib coordinated. In a short video of the same day, Chiara Ferragni slips an expected answer among the comments: the new kids and babies collection of which she shows a taste will be on sale in stores and online from May.
This seems to be the social debut of theinfluencer-to-be developed by the arch-influencer mother but having read the same episode in an entrepreneurial key, we could say that Chiara Ferragni is testing her product. What we see now could be a parade of prototypes and Vittoria, more than a miniature Ferragni, could be a model, in a certain sense in spite of herself. Once mum Chiara can be satisfied with the product of Chiara the entrepreneur, then here is the line designed for baby girl could be launched on the market.
In reality, we are joking here but on the plate there is the development of a company with international ambitions which aims to invoice € 15.4 million by 2025. The five-year agreement between Chiara Ferragni Collection e Monnalisa, an Arezzo brand already established in the sector kidswear. A move necessary to assert its name also in fashion for girls from 0 to 10 years. From that peek that we were able to give, the philosophy seems to be that of the coordinated mother and daughter, a bit matchy-matchy as a genre. What is certain is that that cap is just the beginning, we will have the opportunity to see how and if the brand will prosper with its baby turning point and how little Vittoria will grow – more or less hopefully – branded from head to toe. A creature is only a few months old and one day old. We give time to time.
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