The VK company announced the launch of the VK Dating service, with the help of which you can find yourself a couple for friendly or romantic communication. It is based on the Lovina application launched in 2019 and is already available in the Services tab in the VKontakte mobile application (later it will appear in other VK products). Its peculiarity lies in the fact that in the profile of each user on VKontakte there is a button “Sympathy”, clicking on which sends an anonymous like to the person. The sender’s name is only revealed if the recipient reciprocates or purchases a subscription.
Another feature of “VK Dating” is associated with algorithms that determine matches for music preferences, books and other interests. They collect information about performers and tracks that users most often listen to on VKontakte. Fitting also takes into account other unifying factors such as age and distance.
“VK Dating is more than a dating service: in the future we plan to add matching by communities and meetings, so you can find a friend to go to a concert, festival or lecture about art, discuss your favorite books or even meet a business partner. It is important for us that this is a service where you can meet “your” person, ”said the head of the service Vladimir Makhov.
“VK Dating” is a free service, but with additional paid functions, they allow you to see the name of the sender of sympathy, leave an unlimited number of likes and up to five superlikes a day along with comments.
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