The developers of the social network “VKontakte” today, on August 19, officially announced the creation of “Studio” – a personal account for musicians, which will provide detailed statistics of the artist’s creative success on this platform. For example, a musician or members of his creative group will be able to study information about how often users of a social network add certain tracks to their page or share music with their friends. There will also be an opportunity to study how many clips and stories have been filmed and published to the music of the artist. The creators of “Studio” stated that previously this opportunity was not available on any music platform in Russia.
There it will also be possible to track the number of fans of a particular content author – there is even a function to view the number of listeners in real time who have turned on the artist’s music. At the same time, the statistics will be quite detailed in other parameters as well – it will be possible to find out a lot of information about your audience. For example, an artist will be able to see the gender, age, musical preferences and geographic location of their fans. Accordingly, this tool will improve marketing and plan a more effective touring plan – there is no point in going to a region where no one is listening to the artist.
In addition, the musician will be able to see where his tracks are played most often – in community records or, for example, in the music sections. This gives a more transparent understanding of the direction in which to develop to increase the audience. But, unfortunately, not everyone will be able to get access to the Studio – this personal account will be available only to artists who have received a special musician card on the social network. This may change in the foreseeable future.
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