Vogue launches a clothing collection for the first time in its history, on sale exclusively on the new Vogue.it e-shop. VOGUE Collection, launched on an international scale in countries such as Germany, France, Spain, UK, it is now also arriving in Italy, enriched by a capsule collection resulting from the creativity of the Vogue Italia team.
In concomitance with the arrival of VOGUE Collection in our country, in fact, the first collection of Vogue Italia and L’Uomo Vogue, composed of casual garments with a passe-partout soul. The element of recognition and aggregation is liconic logo of the magazine, in its classic version dated 1964 and in the one reinterpreted by Ferdinando Verderi, creative director of the magazine.
The Italian collection (Vogue Italia Limited Edition) It’s composed by two T-shirts and four versatile, oversized, casual sweatshirts in binary tones of optical white and absolute black.
Fluid garments, no gender, a little street style, with pop but also sartorial details. The versions with the classic embroidered logo and with the founding date, 1964, are dedicated to the history of Vogue Italia, while the models with the hand-drawn cursive writing lead to the themes green dear to Verderi’s magazine and playful and innovative graphic-art. Two sweatshirts – in gray and black – then celebrate Man Vogue, the most authoritative international men’s magazine.
The launch of the collection and the site is supported by a campaign, produced in collaboration with Take Off, built around the claim «You. In Vogue», aimed at underlining the inclusive nature of the project. Inclusion, but also creativity and sustainability are in fact the values from which the collection is born. A way therefore to express your personality and uniqueness in the Vogue style.
A pioneer of ethical fashion, Vogue Italia supports the responsible production: all garments are made of 100% certified organic cotton, and proposed in natural colors to guarantee a manufacturing process with low environmental and water impact. In addition, the collections are made in limited quantities, without stocks, by European companies selected on the basis of sustainability criteria.
“Condé Nast is developing new ‘direct to consumer’ projects all over the world that bring brands closer to the public: in Italy, with the new Vogue.it e-shop, a collection of street style clothing is born for all those who love Vogue and his world, “he says Alessandro Belloni, Consumer Revenue Director Condé Nast Italia.
“Vogue COLLECTION is Condé Nast’s first pan-European digital project, created and managed entirely in-house, thanks to which Vogue Italia enters e-commerce with an exclusive line dedicated to sustainability” he says Roberto Albani, Digital Director Condé Nast Italia.
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