Vogue Talents is about to return

The usual event of Vogue Talents, sponsored by the Municipality of Milan, dedicated to the international scouting of new generation creatives and designers. The World of Vogue Talents is the digital platform accessible to the public at the address: https://voguetalents.vogue.it/it starting from 23 September 2021.

Vogue Talents is the scouting project of Vogue Italia launched in 2009 which, in addition to two printed issues per year, has more than one million users across social and web.

Having reached the first ten years of presence in the publishing scene, today it is a brand through which Condé Nast Italia supports the new generation of creatives, a solid multimedia platform that has established itself as a reference point for creatives from all over the world, a network of people and activities that connects people and companies, in a mechanism that is not only communicative but promotes business and new perspectives on fashion.

The platform will be open to visitors online by invitation only on 22 September and available to the international public from the following day.

The last edition, held in February 2021, recorded 134,000 visits to the site and 8.6 million impressions on social media.

To welcome the visitor to the virtual world of Vogue Talents, a very special soundtrack: the one composed exclusively for The World of Vogue Talents by six international female DJs: Chloe Caillet from Ibiza, Han Jiang from New York, Jenny Albright from California and New York, Miluhska from Miami and Stefania Pia from Palermo, Umi from Florence. After having welcomed the dancers of the Civica Scuola di Teatro Paolo Grassi in Milan on the virtual stage of Vogue Talents for the February 2021 edition, the desire of Vogue Talents to support creativity and art in the resumption of post-Covid looks to music and its protagonists. Browsing the site, the music chosen by the DJs will accompany users revealing the beat of the new generation of creatives and their world.

“Music, as well as theater and all the arts, suffered particularly during the lockdown. This is why we decided, in the wake of the space we had allocated to dance in the last edition of our digital event, to accompany another artistic form to fashion. The playlists signed by the DJs called to tell the story of the new generation of designers will be the soundtrack to discover the creative projects resulting from international scouting, which once again gives space in particular to designers and responsible brands “he explains Sara Sozzani Maino, Head of Vogue Talents e Deputy Editor-in-Chief of Vogue Italia.

Absolute novelty of this edition the sections Digital Capsule Collection e «Head Hunters for the New Generation».

The protagonist of the Digital Capsule Collection section is a project in collaboration with THE DEMATERIALISED, the experiential marketplace for fashion NFTs (Non-Fungible Tokens) founded in 2020 in London and which wants to allow everyone to experience digital fashion, one of the directions for the future towards to which responsible fashion is directed. Five new generation brands selected by Vogue Talents – Vivetta, Marco Rambaldi, Federico Cina, Cormio, Niccolò Pasqualetti – have produced, in collaboration with THE DEMATERIALISED, the digital version of some items of their collection, which will be visible on the platform and then sold. exclusively using crypto currency or traditional currency on THE DEMATERIALISED website. Each NFT purchased will allow, as for all THE DEMATERIALISED products, to plant in collaboration with Re: Earth a mangrove – capable of absorbing Co2 3-4 times the other trees – in Madagascar. In addition, the revenues from sales will support the creation of a collection by a new generation digital designer next February.

The World of Vogue Talents will also be the launching pad for the event «Head Hunters for the New Generation» curated by Elisa Pervinca Bellini: a unique opportunity for participants to meet some head hunters, coaches and recruiters specialized in the world of fashion and luxury, in addition to the editorial staff of Vogue Talents on a digital platform. By accessing a dedicated platform, students and young people who want to look for a job, change it or receive a personalized suggestion for their career or curriculum, will be able to meet some of the most important head hunters in the fashion world in digital rooms and in maximum privacy. and luxury. This “speed date” event that can be purchased on Eventbrite marks a further step in the Condé Nast strategy aimed at integrating the offer of its experiences with custom activities for its audience and in the mentoring and concrete support path for young people who dream of working in fashion from part of Vogue Talents, in collaboration and thanks to the precious support of the headhunters Between Design Research, Floriane de Saint Pierre & Associés, Hunters Group, Silvia Casaluci, Stefania Soana, Suitex International, Value Search, Wearegold.

The section «Spotlight on Talents», the heart of Vogue Talents scouting, is dedicated to the creativity of some of the most interesting brands of the new generation of designers: brands that enhance craftsmanship and choose a responsible approach alongside avant-garde labels, experimenters of fabrics and silhouettes. Here are their names: the Italians ATXV by Antonio Tarantini and Defense by Nicola Bacchilega, the French duo Egonlab composed of Florentin Glémarec and Kévin Nompeix, the Canadian Marie-Ève ​​Lecavalier with Lecavalier and the Lebanese Cynthia Merhej with Renaissance Renaissance; finally there will be the British brand Selasi by Ronan Mckenzie and the Chinese brand Bad Binch Tong Tong by Terrence Zhou.

The «Awareness» section welcomes ideas dedicated to responsible and sustainable fashion: this space of the platform will collect e-commerce, ideas, addresses, sustainable materials: unmissable exhibitions and accessories with a responsible approach.

As usual, the virtual palace hosts special initiatives and projects created exclusively by Vogue Talents.

Within the “Tailored Creativity” section there will be projects co-signed with partners who, all over the world, believe in the value of Vogue Talents scouting:

Al-Futtaim Group is a privately held company with over 200 brands in 20 countries based in Dubai, United Arab Emirates. Part of the group, Al-Futtaim Malls is growing its super regional Cairo Festival City Mall with “Festival Avenue”, a new luxury expansion to be launched in 2023. This platform provides an exclusive preview of the commercial destination and takes a look to how Cairo Festival City Mall is turning into the largest shopping mall in Egypt. This is the first step in a long-term collaboration that will soon see Al-Futtaim Malls and Vogue Talents join forces by launching an initiative to support the next generation of designers.

The World of Vogue Talents platform will also be a way to get to know Klarna through a playful experience, one of the most valuable private fintech companies globally, which offers consumers and retailers payment services, social shopping and personal financing. In Italy it is present with the Pay in 3 installments service, thanks to which it is possible to make purchases in different categories of products, from fashion, to beauty through technology, paying in 3 installments every 30 days without interest or hidden costs. Founded in 2005 with the aim of simplifying shopping, Klarna is now active in 17 countries and has over 90 million customers and 250,000 retailers, who have already joined its innovative online and in-store shopping experience. Klarna actively supports initiatives dedicated to sustainability, responsible purchasing and financial well-being and is also committed to enhancing differences by creating an inclusive and growth environment.

Pulsee is the energy company that focuses on people and their energy needs. It does so by proposing simple and green solutions, promoting sustainable lifestyles and providing a series of premium contents for physical and mental well-being. The collaboration between Pulsee, Vogue Talents and Wråd, Matteo Ward’s brand that has always been attentive to sustainability, is aimed at anyone who shares the spirit of the “Pulsers”, the people who have already chosen Pulsee. The capsule collection will be launched through the Vogue Talents platform, with Dave Whyte’s graphics created with photoluminescent technology through which anyone who wears it will be able to share their inner light through its physical manifestation.

The Vogue Talents platform will unveil a first taste of the fruit of the collaboration between Saucony Originals and Coliac’s Martina Grasselli: two new versions of the Jazz Court – the newest among the models presented by Saucony Originals in 2021, inspired by the world of tennis – a white and a black one, embellished with jewel bezels, respectively in shades of silver and gold. Waiting to be able to buy it from February 2022 in selected stores, you will be able to discover this exclusive capsule collection on the platform. Spreading the culture of knowing how to live well and taking care of yourself is the goal of ZAGO Milano, the Made in Italy beauty brand vegan friendly, cruelty free and attentive to sustainability which was founded in 2017. At the heart of the project are quality products, easy to combine and use, and above all designed to enhance natural beauty: users of the platform will be able to discover them with a digital gamification experience in the world of beauty care.

In the area dedicated to Special Initiatives there will be:

On 25 September the Vogue Talents platform will also host MONDOGENIUS. For the first time, Moncler Genius presents its collections through a digital experience exploring five cities, through the vision of eleven designers, all in a single show. MONDOGENIUS is going beyond the product, embracing culture, exploring creativity, nurturing experiences while crossing different energies and worlds, so as to unite communities on a journey into the unexpected. The global audience will be guided through New York, Milan, Shanghai, Tokyo and Seoul to discover and explore the concepts that inspired Moncler Genius designers, spanning a variety of fields including art, film, music and extreme sports.

Who is on Next? is Altaroma’s scouting project created in collaboration with Vogue Italia. With the aim of supporting Made in Italy, every year it offers the possibility to new generation designers to show their talent and to emerge internationally, as well as to win important prizes thanks also to the collaboration with partners such as the National Chamber of Fashion. and Camera Moda Fashion Trust, Manteco and Pitti Immagine. The leading brands of the 2021 edition, which after the Altaroma catwalk find a precious opportunity for international visibility in The World of Vogue Talents, are: Alessandro Vigilante, ATXV, CTRL + Z, Gentile Cantone, Italian Family, Kidsofbrokenfuture, Marcello Pipitone, Simon Cracker for the ready-to-wear category; ID.Eight, Niccolò Pasqualetti, Piferi and Marco Trevisan for accessories.

The venue for the event also for this edition is an imaginary world created exclusively for Vogue Italia by MONOGRID, which has given the usual Vogue Talents event a digital look that allows spectators an innovative experience.