Five new generation brands selected by Vogue Talents – Vivetta, Marco Rambaldi, Federico Cina, Cormio, Niccolò Pasqualetti – have produced, in collaboration with THE DEMATERIALISED and on the occasion of the current edition of Vogue Talents, the digital version of some items from their collection, visible on the platform and then sold exclusively using crypto currency or traditional currency on THE DEMATERIALISED website.
Every NFT purchased allows, as for all THE DEMATERIALISED products, to plant in collaboration with Re:Earth a mangrove – able 3-4 times the other trees to absorb Co2 – in Madagascar.
The project was an exceptional success, on the evening of September 23, the release date, the collection of 500 pieces sold out in 51 minutes.
Revenues from sales will support the creation of a collection by a new generation digital designer next February. The usual Vogue Talents event dedicated to the international scouting of new generation creatives and designers “The World of Vogue Talents” is the digital platform accessible to the public at: https://voguetalents.vogue.it/it from yesterday 23 September 2021.
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