Vogue: twelve months after the “white issue”

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Twelve months ago, in the days of global lockdown, Vogue Italy it went on newsstands with a completely white cover, a message of respect and at the same time a wish for rebirth, which immediately became an international symbol. In those days an independent curator independently decided to buy dozens of copies of the newspaper and ask a group of Italian artists to use the cover for what it was: a canvas on which to give shape to ideas, hopes, fears, dreams.

«It was the beginning of April, I went to the newsstands to buy Vogue Italia, one of the few joys in that difficult period, and when I saw the white cover, so symbolic yet so open to the imagination, I was dazzled.

The idea was already there, ”says the curator Valentina Ciarallo.

Thus, months later, the editorial staff of Vogue Italia found itself with 49 works of extraordinary quality which he has decided to include and tell in the issue on newsstands starting March 6, paying homage to the works created on the blank space of the cover. The same white space that today Francesco Bonami, the most important Italian art critic, describes in an intervention in the issue as a strength and weakness together but also an essential starting block that exalts (or terrifies) those who want to think about something that was not there . And in the darkest period in the world, a symbol of hope.

And the March issue of the magazine’s 27 editions is dedicated to creativity in all its forms. In fact, the international Vogue community has chosen to work again on a shared theme, as it did with “hope” last September.

«For us at Vogue Italia, creativity means building projects of which fashion, with its ability to speak to an immense audience, is a means and not an end. Projects that make sense to the extent that they carry meaning, and if possible make a small concrete contribution to forming a more just, more sustainable, authentically inclusive society. Since we try to do it every month, every day on our digital channels, this time we wanted instead to focus and give due credit to the creativity not of ours, but of friends and collaborators of the newspaper “, writes the editor in his editorial. Emanuele Farneti.

Thus in the pages of the issue the talents of the artists who have most frequently worked with Vogue Italia in these months in which creativity has been an obligatory choice in many ways are told. Once again they draw the present: Falk Gernegross, Delphine Desane, Tschabalala Self, Cassi Namoda, Paolo Ventura, Andrea Rossi, Vanessa Beecroft and Allison Zuckerman.

The cover and fashion shoots are all dedicated to models who, in addition to working in front of the camera, have a special creative talent. There are those who paint, those who play the piano, those who write, those who act, those who photograph. Among these: Saskia de Brauw, Binx Walton, Lily Aldridge, Dilone, Lulu Tenney, Tao Okamoto, Julia Nobis, Hanne Gaby Odiele, Toni Smith, Jessie Li, Soo Joo Park, Benzo and Sasha Pivovarova. The iconic Danish model Freja Beha Erichsen also makes her debut as a photographer, signing a series of poetic self-portraits for Vogue Italia.

In January, the Vogue Italia site exceeded 4.1 million unique users, closing the best month ever, up + 31% MoM and + 34% YoY, for over 29 million page views (+ 54% MoM) . In the same month, the overall social fanbase is 9.1M with an excellent YoY growth of + 25%.

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