On February 22nd, on vogue.it and yoox.com, the second edition of Vogue YOOX Challenge – The Future of Responsible Fashion. The project of Vogue Italia and YOOX aims to support designers, creatives and start-ups from all over the world who have decided to invest in through innovative projects a responsible and sustainable approach fashion and design, a new category of this year’s edition.
The awareness that young people will be the main actors in the change in the textile, design and fashion system is the basis of the long collaboration between Vogue Italia and YOOX, which has always been at the forefront of supporting new generations of creatives.
This year the jury, chaired by Emanuele Farneti – Editor-in-Chief Vogue Italia, L’Uomo and AD Italia, Federico Marchetti – Presidente YOOX NET-A-PORTER GROUP, Sara Sozzani Maino – Deputy Editor-in-Chief Vogue Italia and Head of Vogue Talents, will be composed of Ben Barry – Incoming Dean, School of Fashion alla Parsons School of Design, The New School, Claire Bergkamp – COO of the Textile Exchange, Formafantasma – Designer, Federica Gasbarro – Climate activist, Patrick Grant – Director of Norton & Sons, E. Tautz, Hammond & Co, Cookson & Clegg and Community Clothing, Stella Jean – Founder of the Stella Jean brand, Dio Kurazawa – Co-Founder of The Bear Scouts, Carolyn Murphy – Mother, model, actress and supporter of causes for the protection of the planet, SaltyCo. – winner of the Vogue YOOX Challenge 2020, Martino Scabbia Guerrini – president of the EMEA area of VF Corporation, Valentina Savi – Global Lifestyle Communication di Gore-tex, Matteo Ward – CEO and Co-founder of the WRÅD brand, Bethany Williams – Founder of the homonymous brand, Nina Yashar – Gallerist and founder of the Nilufar Gallery.
«Innovation, sustainability and young people have always been at the center of my work and will be the engine for building a better future. The Vogue YOOX Challenge is a project that is very close to my heart and I am eager to see the new proposals of the designers who will participate in this year’s edition. ” – he has declared Federico Marchetti, President of YOOX NET-A-PORTER GROUP.
«Commitment to sustainability and social responsibility is an imperative today. I am sure that also this year the participants will be able to amaze and thrill us with their vision »- he declared Emanuele Farneti, Editor-in-Chief Vogue Italia, L’Uomo and AD Italia.
“Vogue YOOX Challenge is an opportunity to give importance to creative projects that think and want a better future” – Sara Sozzani Maino, Deputy Editor-in-Chief Vogue Italia e Head of Vogue Talents.
Also this year, designers and start-ups are called to present new ideas, focused on sustainability, to change and improve the fashion and design system: from the concept, to the production process to retail. The challenge was on February 22nd during Milan Fashion Week and all applications must be received by July 2nd 2021 through the dedicated section on the yoox.com website.
The winner, to be announced next November, will receive a cash prize to develop and implement their creative idea in 2022, in addition to the support of Vogue Italia and YOOX for distribution, communication and mentoring.
The 2020 edition was won by Salty Co. with the project that aims to reduce the consumption of fresh water in the fashion supply chain, producing high quality natural fabrics deriving from plants capable of living in arid and salty soils and being irrigated with sea water. The idea was born in 2020 by a group of students from Imperial College London and the Royal College of Art – Julian Ellis-Brown, Finlay Duncan, Antonia Jara and Neloufar Taher – currently working on the development of a collection in partnership with YOOX own label, 8 by YOOX.
Vogue YOOX Challenge – The Future of Responsible Fashion responds to YOOX NET-A-PORTER GROUP Nurture Young Talent’s commitment as part of its 2030 sustainability strategy, Infinity. Through Nurture Young Talent, the Group is committed to equipping the next generation with entrepreneurial, fashion and digital skills, through 15,000 team volunteering days by 2025, leveraging the skills of its teams to offer each online store a platform for the support and development of new talents.
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