Anyone who thinks that what is happening in Ukraine will have no consequences for the little ones must have forgotten about Masha and the Bear, the Russian cartoon that has conquered children all over the world thanks to two characters who have been able not only to revolutionize the animation industry at home, but also to export a piece of our local culture in different countries of the globe. For the moment, the Russian and Ukrainian animators, most of them sympathetic to peace, continue to work as if nothing had happened, trying to keep the garrison – think of the Ukrainian cartoon Brave Bunnies – also thanks to the help and support of international co-producers.
The fear, however, is that the Russophobic wave that seems to have infected the world may soon hit Masha and the Bear which, since 2008, when it was created by the Animaccord studio in St. Petersburg by Oleg Kuzovkov, has brought with it an unexpected success becoming the first 3D animated series in the world. Despite the love for the little ones and a name that over the years has managed to give Western cartoons such as Peppa Pig and Winnie the Pooh a hard time, many think that, behind Masha and the Bear, a subtle propaganda tool in favor of the Kremlin may be hiding. The first to insinuate the doubt was Anthony Glees, professor of political science at Buckingham University who, in his research analysis published in the Timesexplained that Bear could represent, according to a figurative and symbolic game, the figure of the Tsar of Russia.
It remains that the series, which in 2021 celebrated 100 billion views on Youtube, has managed to break through the hearts of children through the light touch of comedy and tenderness that accompanies every adventure of the restless Masha and her great friend Bear, a metaphor for the relationship between the child and the world. The cartoon has been on the air for 10 years on Rai YoYo and DeA Junior and, at the moment, it seems that there is no trace of boycotts or stop on imports. However, the fear remains, and the little ones should prepare not to see them anytime soon, given the nightmare of sanctions that is driving Putin into increasingly unexpected maneuvers and gestures.
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Source: Vanity Fair
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