The more the war in Ukraine goes on, the more dissent against Putin grows: both inside, with demonstrations that, despite the substantial repressive measures, continue to take shape, and outside Russia, with old and new detractors. In short, there are many who distance themselves from it, including exponents of the business world, including that of fashion. The last in chronological order concerns Loro Pianabrand of made in Italy known all over the world for its handcrafted cashmere and other fine yarns.
Because? Because Putin wore a white turtleneck over a white turtleneck during his address to the nation that took place in the Moscow stadium. parka owned by the company of Quarona, in the province of Vercelli. A choice that “creates some embarrassment from a human point of view,” he said Republic Pier Luigi Loro Piana, at the helm of the family business, now 80% owned by the French group LVMH. An understandable embarrassment, also connected to Putin’s display of an item of clothing whose price in Russia is around half a million rubles, which roughly correspond – with the current exchange rate – to 12 thousand euros; a decision that collides (further) with the situation of economic and practical difficulty that the Ukrainians have been experiencing in recent weeks.
LVHMlike many other international companies, has closed its stores in Russia and suspended supply of products as early as the beginning of March 2022. “The group to which Loro Piana belongs has already taken all the steps to distance itself and be in solidarity with the European positions regarding the human tragedy we are experiencing “, added Pier Luigi Loro Piana, who also noted that presumably the one worn by Putin is not a jacket purchased in recent times and stressed that” the Ukrainians will have all our moral and practical support ”(since the beginning of the invasion, the company has sent blankets and other objects produced with its own yarns).
He finally specified: «I do not feel guilty for that jacket flaunted on stage, but I believe that Putin should reflect on the massacre he is causing the Ukrainian people to live“.
Other stories of Vanity Fair that might interest you
Ukraine, the horrors of war seen through the eyes of children
Ukraine, protest on Russian TV: «Stop the war. Don’t believe the propaganda “
Pussy Riot’s Nadja Tolokno: “I want to be Putin’s worst bother”
Source: Vanity Fair
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
