Ford introduces the new Mustang Mach-E GT at Milan Fashion Week. The Ford 100% electric car will be the protagonist of a digital event born from the short circuit between fashion, talent and sustainability. A group of artists selected by Vogue Talents will be spokespersons of a common message: “WATCH ME”!
Dancers, performer and live music will make the Fabbrica Orobia in Milan pulsate. At the center of the scene, the new Ford Mustang Mach-E GT will be unveiled, the all-electric SUV, created to project the ideals of freedom that inspired the famous sports coupe to the new generations.
A dedicated digital platform will amplify the show staged at the industrial hangar.
The latest addition to the Mustang Mach-E family reinterprets the world of the electric Ford looking at the desire to stand out and self-affirmation of the new generations. “WATCH ME” is the message that comes from the new zero-emission car, an SUV with a strong personality, a magnetic car that attracts all eyes.
Powerful, rebellious and never predictable, the Mustang Mach-E GT is always up-to-date, a child car of its time, which travels in step with the new generation of talents.
To dress up the 17 performer of the event, Ford collaborated with Vogue Talents and with the brand of high streetwear KIDSOFBROKENFUTURE. A special jacket, inspired by the colors and dynamic images of the Mustang Mach-E “WATCH ME” advertising campaign, was specially designed for on stage artists, in 3 different colors.
Driven by the revolutionary attitude of the youth subcultures of the late 20th century, KIDSOFBROKENFUTURE is a brand characterized by an irreverent approach to fashion and a forward-looking vision, in line with Ford’s electric evolution.
For over 50 years the Mustang brand has represented freedom, progress, fast performance and that twist rebel that fascinates everyone. Today, Mustang Mach-E is poised to reimagine these ideas for a mighty future green, with a vision more and more tailor made on customer needs and advanced over-the-air upgrades that enhance the vehicle in the making.
In response to the wishes of the new generations, and with a growing focus on sustainability, Ford has given life to the development of the new Mustang Mach-E, an elegant SUV that offers the most sophisticated offering of comfort, connectivity and driver assistance. The flagship of the line is the exclusive Mustang Mach-E GT model, the quintessence of the famous sports car, in which the latest Ford technologies guarantee zero emissions driving, as well as a truly intuitive experience that reduces stress. and the desire to stay behind the wheel increases.
With the Mustang Mach-E, Ford brings the freedom, performance and iconic character of Mustang into the 100% electric era to Milan Fashion Week. Impossible not to want a front row seat!
Follow the digital event on 24 September at 18.00 its https://ford-watchme.condenast.it/ or Live on the IG and FB pages of Vogue Italia, GQ Italia and Vanity Fair Italia.
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