If you have already visited the neighborhood of Freedom in Sao Paulo, no doubt noticed the queue at the front door We Coffee . No matter the day or time, there will be a crowd of people at the door!
The good news is that it will now be possible to taste the brand’s coffees, teas, breads and sweets at two other addresses and, who knows, with less queues.
With the inauguration of the new units, We Coffee generates at least 100 direct and indirect jobs in São Paulo. The chain has approximately 250 employees working in its four units: the stores open to the public in Liberdade, Jardins, Vila Nova Conceição and Av. Paulista, and the central kitchen installed in the capital.
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In 2022 alone, the coffee shops in Liberdade and Jardins served more than 300 thousand orders . Among the most successful products are specialty coffees, authentic teas based on fresh fruit and salty cream, as well as “magic sticks”, a delicacy also known as sweet hot dogs.
The new unit in Vila Nova Conceição, close to Ibirapuera Park, offers an outdoor café, pet friendly and reflecting pools combined with organic designs for furniture and decorations, with the purpose of bringing a breath of fresh air to those looking to disconnect from the hustle and bustle of everyday life for a moment.
The fourth We Coffee unit, scheduled to debut on January 27, will be located in the heart of São Paulo, inside the iconic Citi Center Building. The store will be the first where the operation will flow only with an automatic service totem, which guarantees practicality and agility for the local customer. It will also have an outdoor area in the Citi square, overlooking Av. Paulista.
We Coffee | Vila Nova Conceicao : R. Diogo Jácome, 598 – Vila Nova Conceição / Opening hours: daily, from 9 am to 10 pm.
We Coffee | Av. paulista : Citi Center Building – Avenida Paulista, 1111 / Opening hours: daily, from 7 am to 10 pm.
Source: CNN Brasil
Johanna Foster is an expert opinion writer with over 7 years of experience. She has a reputation for delivering insightful and thought-provoking articles on a variety of subjects. Her work can be found on some of the top online news websites, and she is currently lending her voice to the world stock market.
