We tried an outdoor Beauty Masterclass, on one of the most chic beaches in Italy the Alpemare Bathroom, the best beach club of Italy of 2025

The quintessence of luxury. Or luxury to the square. Or even to the cube. Put it as you want, it is in fact that When two excellence meet, a good experience can only be born. Just like the one I did to Forte dei Marmial Alpemare bath Of Andrea Bocelli and his wife Veronica Berti: A beautiful bathing establishment, with such a fine and candid sand that looksthe great gazebos, who are called curtains here, of a delicate beige, on which beds and deck chairs all set with Tiffany’s blue towels stand out. And other great gazebos the double, to accommodate more numerous groups or simply eager for more shadow. A beauty. Not to mention the service, very kind from everyone and the two restaurants, also hosted under large and fresh tent. Not surprisingly, The bathroom was elected Best Best Beach Club of Italy of 2025 by the guide of the bathing establishments.

The Guerlain Plage

But the gem of this summer is the Joint Venture between the most chic bath on the Versilian coast and one of the most beautiful and luxurious beauty brands ever, that is Guerlain. The historic French maison has in fact chosen the Alpemare to create A splendid location, in which it carries out beauty masterclass to tell and let its products try to customers not only of the bathroom, but to all those who stay in Versilia And they want to discover a little deeper values and treatments of the brand. The landlady is in this circumstance an elegant Slovenian lady, Irena Zupanwhich was chosen as Best brand of the brand throughout Italy and who has been working for Guerlain for 25 years With passion and great competence.

A Masterclass Open Air

When I arrived, Irena had already prepared for me a tray full of cosmetic gourmandises of the Orchidée Impériale lineto be tasted one after the other. I haven’t pulled back, as you can imagine. Indeed, delighted by the place and the occasion, I participated in a high -level beauty masterclass. Irena put me a pretty band to hold my hair and explained to me how to make the double cleansing, first with The Gelée d’Huilea very delicate oil to rinse with water, then with milk The Mousse en crèmeequally pleasant. But above all, he showed me the gestures that must be made to distribute the treatments on the face and at the same time start a work of transporting all the muscles. After cleansing, in fact, I applied the Concentré Lotion-Essence toning and Irena explained to me how Take tapping with your fingertips, To make the Lotion penetrate well and reactivate the microcirculation.

“After the Lotion we immediately apply Crème Yeux, the eye area, otherwise the other, more substantial products, would prevent its penetration», Irena explains. It also specifies that the eye contour cream must be applied rigorously with the anular ones, the fingers with a lighter touch, perfect for this delicate area. So we spread a serum with microgranuli, Le concentré microliftThat favors the production of new collagen.

From the tapping to the Moonwalk on the face

At this point do you know Michael Jackson’s Moonwalk walk? Here, imagine doing it on the cheeks, pulling them outwards with a certain decision. Then we apply The crème légere on the face and on the area of the neck La Crème Cou et décolleté. For each Irena he explains the movements of the car. He makes them first on itself, then makes me feel with his touch the pressure to be exercised and the manual skills to be learned, which are impossible to describe. Let’s say, however, that it is about always going with your hands from the center of the face towards the outskirts and never vice versa, stroking the skin with the palms of the dishes of the hands, one after the other, without forgetting the forehead, nose, the area between nose and mouth, the chin, the neck. But You must also tap the products with the fingertips with a certain energy (the famous tapping) and carry out Movements decided to smooth the oval and raise the muscles just under the cheekbones. In the end I have a hydrated face and with the most defined contours and raised than usual. But. The effect is wonderful. However, I cannot hide you that the price of the entire routine is quite demanding, but obviously we can give us the purchase of one or two products that we particularly like.

A collection of perfumes of excellence

In another corner they are all exposed The fragrances of the exclusive collection L’Art et la Matièrefor sale only online, at the Rinascente in Milan and Rome and from Sinatra in Turin. Irena makes me smelling them, spraying them copiously on beautiful black fans, who then shakes in front of my face to get every olfactory note. I’m better than the other and there is only spoiled for choice. My favorite is definitely the last born, Pêche MirageThat he knows of fishing, saffron and Osmanthus, in a persuasive and elegant mix. After that The experience ends with a rapid make -up rituchwhich in my case is not a rhetus, because I completely removed my face during the Irena lesson, which kindly carries out a complete but light and refined make-up on me.

Do you think it is an experience intended only for a few privileged? This is not the case. Anyone can get in touch throughout the summer with the Alpemare and book a free masterclass together with four or five friends, you want perfumes, you want to skincare And then, if you wish, you can buy products online. If you prefer, write directly to the Skin Therapist and Skin Expert on her Instagram @irenazupan profile and organize a masterclass with her for maximum six people. It is really worth it.