“We will give our cars names like people do with their children” – Volvo will give up boring names of its cars

Volvo CEO Hakan Samuelsson said the company wants to get rid of boring alphanumeric model names for its cars, which convey almost no meaning.

Volvo wants to give future models full names, drawing an analogy with people who choose names for their children. Samuelsson said a groundbreaking example of a new “emotional” circuit will debut in the successor to the XC90. The chief executive stressed that while the name of the car has yet to be determined, the removal of the brand’s restrictions on alphanumeric names has sparked a “very interesting and creative” discussion.

Besides the V60 Cross Country and Polestar models, the first Volvo with a full name since the Volvo Amazon discontinued production in 1970 will arrive in 2022. It will be equipped with a self-driving mode. Its name will reflect the beginning of a new era for Volvo, an era of extensive electrification.

We’re talking about a completely new architecture, a new generation of all-electric vehicles. It will reflect well and clearly that this is a new beginning. Therefore, we will not have an engineering set of numbers and letters. We will give our cars names like people do with their newborn babies.

Hokan Samuelsson

Samuelsson hinted that in this new era for Volvo, cars may have an unusual shape: “There will be new cars, and we have to start coming up with new body styles: not only sedans, station wagons and SUVs. Electrification will change the shape of cars. They should be more aerodynamic, and we will surprise people in the future. “