The Russian commercial bank Tinkoff, as well as the world’s largest online bank in terms of the number of customers, has officially announced its decision to change the brand.
The bank said that Tinkoff will rebrand and refuse to use the old brand this year (without specifying the exact timing), and also added that “the company has been preparing for this step for a long time, but recent events have made this decision even more relevant.”
Tinkoff has long outgrown the original meaning of a “named” brand: today Tinkoff is the second largest private bank in the country in terms of the number of active retail clients, Tinkoff’s business has been successfully managed by a team of Russian managers for many years, and tens of thousands of investors in Russia and abroad own the bank. Over the past 15 years, generations of clients have grown up, for whom Tinkoff is primarily the name of the most convenient and favorite financial service. We take a new step and move on: for the sake of the happiness of our 20 million customers, we decide to leave the Tinkoff brand for history and continue to develop the best financial products and services on the Russian market under a new bright brand.
The open letter was signed as follows: “We wish Oleg Tinkov good luck and a speedy recovery.”
The founder of the bank recently spoke about the special operation, saying that 90% of Russians do not support it.
In other news about the bank, some users have begun to receive reports of a decrease in cashback.
Source: ixbt
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