A few days ago Britney Spears appeared on Instagram in wedding dress. The singer announced, in slipdress of ivory satin and mantilla veil, of having married. Yes, he did it again, but this time with a very special person: herself.
In the caption of the post the former pop princess writes: «The day I got married to myself. I’m bringing it back because it might seem embarrassing or stupid, but I think it’s the most brilliant thing I’ve ever done.” With three divorces behind her (chronologically with James Alexander, Kevin Federline and Sam Ashghari), Britney launches yet another innovative idea via social media, riding (consciously or not, we don’t know) a trend that seems to be taking hold, that is, that of wear a wedding dress but certainly not because a wedding is on the calendar.
At least according to what the British reports Office of National Statistics. The Office for National Statistics also reports that the number of people who have never married is increasing in the UK. On the other hand, at a time when people go to the altar less and less, However, the ceremonial fashion market seems to have no crisis: according to recent forecasts, in fact, it should reach a turnover of 79.8 billion euros globally by 2027.
Queen Camilla exactly 19 years after her wedding: she is the only royal to have worn her wedding dress several times
The cream-colored suit designed by the Robinson Valentine duo for the civil wedding of Carlo and Camilla celebrated on 9 April 2005 did not remain locked in the wardrobe or in a museum. Appearing as a surprise two years later, that outfit made history in its own way
What does all this mean? Among other things, even those that were once considered old Miss (old ladies) are increasingly turning into gold Miss (golden lord). We are talking about a new female team, confident and established, which celebrate milestones and celebrate personal successes with the best look to do it with: a white dress formally known as wedding dress.
For a long time, moreover, the stars have “liberated” the bridal dress from the grip of marriage by showing off creations of purely matrimonial lines on the red carpet or on stages. The latest in chronological order is Ariana Grande than for the recent WSJ. Magazine Innovator Awards wore a Vivienne Westwood Bridal Couture 2024 look, specifically a white tulle dress with delicate floral lace embroidery, paired with a custom slip.
And, next to her, at the same event, he stood out Sarah Paulsonequally in total white with a model by Marc Jacobs in white lace characterized by a bateau neckline and a tulip skirt that could easily be a put nuptial in all respects.
The truth is that the difference between evening and wedding dresses is becoming increasingly blurred and there are already many bridal brands such as Pronovias or Atelier Emé that offer lines couture or, in any case, which closely reflect the lines of the Haute Couture dresses spotted in the fashion show. Models that lend themselves to can be shown off for a lunch chic or a party glamour, not only to exchange promises of eternal love with your sweetheart.
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The wedding dress as an evening dressIn short, It’s a growing trend: already two years ago the Estonian designer Kristina Viirpalu stated in an interview with Telegraph what about one in five wedding dresses she sold were actually worn outside of the wedding.
Hailey and Justin Bieber have released some shots and a video on social media to announce the arrival of their first child as they renew their wedding vows. For the occasion, the model opted for a tailor-made wedding-style dress
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And, given that the old rule that no one can wear white at a wedding except the bride has now expired, here is another use that can be made of wedding dress: wear it at someone else’s wedding, just like he did in 2022 Dua Lipa when he attended the wedding of Simon Porte Jacquemus and Marco Maestri in Charleval, France. The pop star lit up the location screating a candid bridal look designed by Jacquemus.
So, walk into an atelier and try on a white dress with the intention of buying it with no wedding on the horizon? Feel free to do so, fashion gives its blessing. As we have seen, there are situations and meanings for wearing it: how declaration of love towards herself (Britney docet); to show it off for a chic and refined evening (as the stars have been doing for a few years); for a wedding (of others), like Dua Lipa; to celebrate your success (an option that most empowerment you can’t). But also, for the less daring, to transform it into a Halloween costume.
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Or who knows, waiting for it to perhaps really be useful for the most beautiful day, keeping it there in the wardrobe, hanging among the other dreams in dress format. Like those of love, the paths of fashion are also endless. Meanwhile, however, officially welcome to the era of weddingless.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
