A fashion show as a work of art? This is how Atelier Pronovias celebrated 60 years of leadership in the creation of wedding dresses last Friday 19 April. During the Barcelona Bridal Week, the colossal fashion show Haute Couture 2025 not only celebrated the now well-known savoir-faire tenth anniversary of the Spanish brand, but incontrovertibly marked the beginning of a new chapter in its history. The concept? Marriage avant-garde.
And which location better than Museu Nacional d'Art de Catalunya to implement this white revolution? A scenic place, where at the entrance to the Palau, on top of the picturesque Montjuïc hill enveloped in the honeyed light of golden hour, the poster-sign stood out «It's not about wedding dresses. It's about art». Which sounds like a sort of warning, if we think that the result was nothing less than one mise-en-scène kaleidoscopic, in which Romanesque frescoes, Gothic art and Catalan modernism dialogue with the stylistic avant-garde of the clothes. Modeled to a work of art.
About the Atelier 2025 collection, which is the most exclusive and precious line of Pronovias Group entirely hand-sewn by seamstresses in the Barcelona workshop, we find traditional princely skirts updated with flavorful bows coquettemini dresses Sixties inspired complete with endless unrolled trains, extreme transparencies that wink at the omnipresent no pants trendcascades of sequins, sleeves balloon à la Bella Baxter, retro-chic accents between veils, polka dot blouses and silhouette old Hollywood, micro bras and cut out edged with pearls that leave the abdomen exposed.
But also sculptural bodices and plastic geometries developed between the neck and shoulders that reference the Gaudian architecture typical of the city. All set in a magnetic atmosphere, sublimated by the immersive video installation at the opening of the event fashion show and with a pleasant color contrast black&whiteplayed with black tights and gloves to break up the whiteness of the clothes.
In short, an exquisitely drastic turning point for the brand. Which with these 38 new models, enhanced by the styling of Natalia Bengoechea, reflects the verve eclectic and cosmopolitan of a maritime metropolis like Barcelona. And at the same time, it translates into a mélange of hyper-contemporary trends, ready to fulfill all the desires of those who approach the outfit for the “Big Day”. Without a doubt more and more tickled by the farmer coolness.
As Anna Ramirez, new Design Director of Pronovias, explains: «The new collection we presented is the most innovative and disruptive proposal that Pronovias has created in recent years. We felt it was important to do so at this time, ushering in a new era, bringing a new style to market, and providing unique differentiation in the industry. bridal».
As many as 750 international guests came to attend the event and liven up the front row, obviously, a shower of stars fell. First of all, the fascinating Ed Westwick, aka Chuck Bass of Gossip Girlin a total black ensemble composed of tailored trousers and silk blouse, arrived arm in arm with his sweetheart Amy Jackson, who instead opted for a very white one super glam jumpsuit enhanced by a soft chignon.
Dressed in the same nuance but in version flapper girl then we find the top model, ex Victoria's Secret Angel, Karolina Kurkova. But there is no shortage of prominent faces such as Olivia Palermo And Georgina Chapman, and characters from the Spanish and Italian scene such as Cristiana Capotondi, Matilde Gioli, Nawja Nimri, Martina Cariddi, Ludovica Coscione, Aurora Ruffino, Marta Hazas, Macarena Gómez, Adriana Ugarte. From the series: how to start again with a bang. Chapeau!
Source: Vanity Fair
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