The name of a great fashion house alone, we know it well, has the ability to trigger a feeling of wonder – with a hint of greed – that can hardly be compared to other categories. After all, fashion is worn, it represents us and talks about us, from head … to foot. Impossible, when it comes to objects of desire, don’t think about shoes, one of the workhorses of fashion brands among timeless models and new icons of the season. But what are they the most popular designer shoes in Europe? A question he answered FootActive, a signature of insoles and orthopedic technologies for foot health, which has carried out a research in which the most sought-after designers of our continent for the shoe category are unveiled.
To be analyzed and selected through the survey 10 brands that, with their shoes, keep the attention – and consequently the number of purchases – of European fashionistas high. The most popular brand, as many might expect, is Gucci, which has reached 215,000 searches in 31 countries including France, Russia and Spain. In the UK and 10 other countries including Italy, Bulgaria and Croatia, to win the podium belongs to Valentino, with its classic designs and contemporary reinterpretations of the most successful footwear.
The analysis of FootActive was carried out thanks to the search engine SEO Ahrefs, with which the monthly search volume for the shoes of each design brand was extracted, in every European country: who do we find after two giants of Made in Italy like Gucci and Valentino? Obviously the London maison Jimmy Choo, which over the decades has become a real fetish especially for the most glamorous footwear, followed by the inevitable Chanel, da Steve Madden e da Prada. Immediately after we find the king of red soles, Christian Louboutin, but also Manolo Blahnik, Christian Dior and finally Yves Saint Laurent. A list that might seem predictable to many. But when it comes to shoes, considering the sudden hype phenomena and the influence of the wearer on social media, nothing is to be taken for granted.
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