What does it really take to have beautiful skin?

The dermatologist Annalisa Pizzetti offered the answer to the question that many ask ourselves: what does it really take to have beautiful skin? And as a result he decided to collaborate in the creation of a new brand, a start-up of premium cosmetics called Appeal.

«The skin is our spy organ of the problems of the body and of the endocrinological system, for this reason it must be treated and protected. As an aesthetic doctor and dermatologist I always try to be little traumatic and I intervene in respect of the skin. My daughter, Lucretia 22-year-old, who studied Economy & Finance in New York and worked on Wall Street, during the covid, in full lockdown, he involved me in his start-up project with a friend from high school, Wild Germans22, graduated in Fashion Management in London, and together we designed our cosmetic line: Appeal. The idea is to offer only what the skin really needs, that’s why it is made up of five essential products, to alternate and combine. Between these two serums, Vita Serum And Serum HA, because having always treated acne, I know skin homeostasis and the imbalance of sebum and pH, and these two formulas offer everything you need. The HA serum contains hyaluronic acid with two molecular weights to ensure maximum hydration to the skin: the tiny particles penetrate up to the dermo-epidemic barrier, and the larger ones bind to the water on the surface layer to make it desquamate more slowly. It also contains snail slime with antioxidant and uniforming effect. The second one, Vita Serumhelps the skin to regenerate and is based on panthenol And visabolol anti-inflammatory, are pro-aging ingredients, with healing, re-lipidizing and compacting efficacy for the skin, which, combined withsea ​​water and tolaminaria and chlorella algae extract of the actibiome complex, serve to strengthen, nourish and make the skin more elastic. It is a product suitable for all skin types and works very well on those over 50 ».

«To these two products we can add the Acne Creamdepending on the needs, which reduces oily skin blemishes, thanks to its content of retinol And salicylic which accelerates altered turnover. This way even if there are bacteria that create infection and hyperkeratosis, aka keratin plugs, it helps to remove what is not needed by the skin. The product is also effective in combination with a specific therapy for acne, to intervene on scarring, or even on dilated pores, which helps to narrow. For adults it has a peeling effect and should be used at most twice a week in the evening ».

“Smart cream contains extract of nasturtium oxygenating for the skin, it repairs the damage created by blue light, that of devices, and has an antioxidant effect. In the end, Intense cream to the biomimetic polypeptidesthose bricks that we all need or fragments of proteins that make up the dermis rich in collagen and hyaluronic acid, mimic some actions such as the muscle relaxant that smoothes expression lines “

The Appeal line uses minimal packaging, easy and understandable naming, a beautypedia section on the site that offers information on the ingredients, and an intelligent Starter Kitfor those who want to test the products before buying them and try a routine designed to make them work in synergy, day and night, consisting of 4 basic specialties to familiarize yourself with the line. Also a code QR to be used with any smartphone / tablet, allows access to a reserved area where found exclusive content and interactive like the Skin Gymand explanations e curiosity about the product, as well as useful tutorials.

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