After the skinny jeans were left aside, it’s the turn of cargo pants, wider and with side pockets, much used in the early 2000s, to be seen around. This is because generation Z, mainly due to the TikTok , is bringing back everything that was fashionable 20 years ago, in a trend we call Y2K (year 2000 or, in Portuguese, year 2000). On the social video network, the Y2K hashtag has more than 21 billion views.
Mesh tops, baby look T-shirts, butterfly-shaped hair clips, low waist, miniskirts, baguette bag, sparkles and rhinestones and several colorful pieces of clothing are some of the items that are part of the looks of those who follow this style. As a reference, remember the look of artists like Britney Spears, Destiny’s Child, Paris Hilton, Christina Aguilera, among others, at the height of their success.
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According to “The Independent”, major retailers, from high-end to discount stores and fast fashion, are promoting the trend in campaigns and on shelves. These stores are even paying more attention to what appears on social networks and analyzing the topics searched by users in this matter.
However, the trend also brings a curious fact: according to a survey by the Boston Consulting Group and the Vestiare Collective, a French luxury resale website, instead of just buying new items that refer to the trend, many young people are picking up pieces from the each other’s closets, helping to fuel a resale market that has tripled since 2020.
In make-up and hair too
In addition to clothes, the trend can also be seen in hair and makeup. Double buns, hair parting divided into a zigzag, bun with spiky strands, well-marked locks and highlights, hairstyles with cornrows, barrettes of various types and the use of bandanas, plush hats and berets are some of the features.
@stxph.h which one is ur fav?? 🤩 #fypシ #foryou #hairstyles #hairstyletutorials #y2khairstyle #sidepart #hairinspo #zigzagpart #spacebunstutorial #y2kaesthetic
As for makeup, generation Z usually uses what was fashionable and often seen on celebrities on the red carpets in the 2000s: white and glitter eyeshadows, lots of bronzer, lip liners for an ombré lip effect, lots of lip gloss and gloss and the – dreaded – thin eyebrows.
Other trends that have already bombed
In addition to Y2K, TikTok and social media have made several trends boom in recent months. The “coastal cowgirl” (something like “coastal cowgirl”), the “mermaidcore”, mermaid in English, and the “tomato girl”, the latest trend for summer in the Northern Hemisphere, bring together millions of contents, including makeup tutorials and how get dressed, on the internet.
And one that has been on the rise for a while and is still more active than ever is the Barbiecore , due to the release of the movie “Barbie”, which takes place on July 20th. Trend inspired by the looks of the Barbie doll, the pink pieces bring a new vision to break standards about femininity, beauty and fashion.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
