WhatsApp, the advertisement in the most private “social” that exists arrives

The advertisements also debut in the most “private” living room of digital: WhatsApp. If so far the most popular messaging app in the world was considered a refuge without sponsored content, it will no longer be like this.

In fact, as already happens by leafing through the stories on Instagram, from now on looking at the states shared by the WhatsApp contacts through the section Updates of the app, you could also view some sponsored content: For years Meta had been evaluating the possibility of introducing advertisements within his platform and, during the last Monday, the official announcement regarding the debut of this novelty.

In all this, in blogpost shared by the company, attention is underlined towards the user privacy: messages, calls and states will remain anyway protected by end-to-end encryption Therefore nobody, not even WhatsApp, will be able to see or listen to what he exchanged among users.

For show advertisements that may interest youon the other hand, information such as the country and the city of origin will be used, the channels to which you are registered and the language; In this regard, in the blogpost we read: «We don’t sell or share your phone number with advertisers. The personal messages, the calls and groups you are part of will not be used to determine the advertisements you could see ».

But that’s not all. Used by 1.5 billion people per day, the update tab becomes an even more powerful tool for administrators, organizations and companies since they now have the possibility of increase the visibility of their channel To increase the follower’s basin and receive support from users who can subscribe to access exclusive content.

No change for those who use the app only to chat with friends and relatives: since these news will be visible only in updates, they will remain separated from the personal chats, leaving users’ experience unchanged.