When it comes to beauty case essentials, the best mascara is, without a doubt, one of the most cited topics. Everyone wants to know what the magic tube is that makes our lashes look long, fan-shaped, curled, well separated and without lumps. In short, as if they were fake.
If there is a slice of assiduous devourers of beauty treatments that find the answer in techniques such as eyelash extensions or the lash lift with keratin to have them longer, thicker and more curved (as if they had done the perm), a large slice is still oriented towards the search for the magic “tube”, the tried and tested mascara that we can no longer do without.
Mascara is being asked more and more, above all we want it to be multitasking, it is the minimum condition, the starting point, and from here it can only be improved, so much so that the new mascara have characteristics that facilitate application, or removal, or that they allow you to extend them in a telescopic way, in short, so on and on and on and on.
Maybelline stands out among the most loved brands in terms of mascara, according to a research conducted by the Ebuyers which reveals which are the most popular fashion and beauty brands in Italy and Europe. With the latest mascara releases, the L’Oréal group brand has quickly gone viral and one of its most popular launches is Lash Sensational. This is the mascara which, as reported by Hello! Magazine, is Meghan Markle’s favorite. The revelation comes from a 2018 interview with Lydia Sellers, former make-up artist of the former Duchess of Sussex, who deemed him an essential at the time when William’s wife was an actress in the series. Suits.
Lash Sensational Maybelline, costs: € 11.45
In the wave of novelties in formulas to increase the performance of mascara, the tubing mascarawhich promise to coat lashes not with pigments but with polymers that encapsulate each individual lash in a tube-like, water-resistant vacuum capable of extending natural length.
Blinc Ultravolume Tubing Mascara, costs: € 26
And with the new green and sustainable sensitivity, which is also permeating the cosmetic world, some beauty companies have launched the version zero waste of these prodigy mini tools, echoed in the packaging and formula.
Other stories of Vanity Fair that might interest you
The mascaras of the stars, for a look that speaks for itself
Mascara, the superhero of makeup (for masks or not
Source: Vanity Fair

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