When the 2025 winter sales start: the calendar region by region (and some useful advice)

Ready, set, go. A deep breath and your sleeves rolled up: let the deal hunting begin (soon). But before moving on to when do the 2025 winter sales startwith the region-by-region calendar in hand, let’s prepare for the fateful date with some useful suggestions to bring home the perfect purchase.

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According to the World Savings Day Report written by Klarna, a global provider of AI-assisted payments and shopping services, in Italy it is generally 56% of the population who take advantage of the sales to grab their favorite products, with 55% who – before concluding the deal – do not fail to compare prices online first. The latter is a useful and clever suggestion: it is a good idea to monitor not only the costs between rival fashion houses, but also the real percentage discount compared to the starting price.

When do the 2025 winter sales start
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Be it clothes, bags, shoes, jewelry or anything else guilty pleasure in the name of the latest fashion trends, the good practice suggested by Confcommercio for consumer protection does not change: eyes wide open and focused on the tags, because «Traders have the obligation to display, next to the product, the initial price and the percentage of the discount or reduction». «The indication of the sales price resulting from the discount or reduction is optional», continues Confcommercio.

When do the 2025 winter sales start
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And to live the shopping experience peacefully (may it be worth the fun, and never worth it!), Confcommercio also reiterates two good practices. The first (why repeated iuvant): remember that the products on sale are displayed separately from the new collections, or carefully marked so as not to be misleading. The second, however, is to exercise your right to exchanges and returns: «If the product is found to be defective, the consumer can request the replacement of the item itself or a refund of the price paid upon presentation of the receipt, which must therefore be kept”. And off to shopping!

When the 2025 winter sales start: the calendar, region by region

  • Abruzzo: from 4 January to 4 March 2025
  • Basilicata: from 4 January to 4 March 2025
  • Province of Bolzano: from 8 January to 5 February 2025
  • Calabria: from 4 January to 4 March 2025
  • Campania: from 4 January to 4 March 2025
  • Emilia-Romagna: from 4 January to 4 March 2025
  • Friuli Venezia Giulia: from 4 January to 15 March 2025
  • Liguria: from 4 January to 17 February 2025
  • Lazio: from 4 January to 15 February 2025
  • Lombardy: from 4 January to 15 March 2025
  • Marche: from 4 January to 1 March 2025
  • Molise: from 4 January to 4 March 2025
  • Piedmont: from 4 January to 1 March 2025
  • Puglia: from 4 January to 28 February 2025
  • Sardinia: from 4 January to 4 March 2025
  • Sicily: from 4 January to 15 March 2025
  • Tuscany: from 4 January to 4 March 2025
  • Province of Trento: from 4 January to 4 March 2025
  • Umbria: from 4 January to 4 March 2025
  • Valle d’Aosta: from 4 January 2025 to 31 March 2025
  • Veneto: from 4 January to 28 February 2025

Source: Vanity Fair

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