Of George Lampiris
AB Vassilopoulos is investing in the field of convenience stores, given the development trend of these small neighborhood stores in recent times.
In this context and according to information from Capital.gr, the chain has planned to create a total of 200 stores of this type in the time horizon until the end of 2022 with the brands AB Shop & Go and AB Food Market.
Characteristic of the dynamics of these points of sale is the fact that small retail continues to attract the interest of consumers.
According to recent IRI data, 81% of those surveyed say they visit the neighborhood bakery and dairy 10.6 times a month.
In addition, for 75% of those who participated in the same IRI measurement, the average frequency of visits per month to the mini markets is around the level of 6.3 visits and 6.5 visits to the kiosk as well as 5.1 visits to the convenience stores.
The corresponding ratio for organized points wants 87% of respondents to visit supermarkets 10.2 times on average.
The players of the small retail market
In the small retail, apart from the traditional players such as OK Anytime Markets, companies such as Smile Kiosk and 362 grocery are finally active.
It is noted that Cretan has also created a mini market stores with an area of 80-100 sq.m., a selected code list and a small storage space that comes to meet the needs of densely populated areas as well as another model with stores of 200-250 sq.m. in urban areas.
Both are proposed with the franchise operating model. At the same time, companies such as e-food distribution platforms as well as Wolt with the Wolt Market have expanded to serve these points.
In fact, e-food now owns the Kiosky’s stores that it recently acquired from the Mouhalis group.
In the design of two more e-commerce supply centers
Regarding the e-commerce sector where the chain operates and in fact its online store according to recent data of Convert Group is the most recognizable among the competition, AB Vassilopoulos has planned to create two more fulfillment centers respectively set up in the area of Renti to serve its online store.
The creation of the specific e-commerce supply centers is placed within the next two years, one of which is planned for Attica and the second for Thessaloniki.
It will be recalled that the investment in the area of Renti – the distribution center is already in operation – amounted to about 10 million euros. At the same time, the e-shop of AB Vassilopoulos currently reflects about 2.5% of the total turnover of the company.
At -2% the sales in the eleven months compared to last year
At the same time, the chain is moving in the sales sector with a percentage of -2% in the eleven months of 2021 compared to the corresponding period. Market participants estimate that few chains – except Sklavenitis – will be able to move up in terms of turnover this year compared to 2020.
This is also due to the fact that last year there was a sharply increased consumer movement since the outbreak of the pandemic and then and therefore it is logical that this year there are signs of balancing demand.
We remind you that the total supermarket market based on Nielsen data until November 7 moved to + 1.6% in terms of sales value for all fast consumer goods available in supermarkets.
AB Vasilopoulos is currently investing in the creation of two large stores which it builds on main roads, one of which is located on a plot of the Mimikopoulos Foundation on Kifissias Avenue near the roundabout of Attiki Odos and the second is at its junction Kifissos Avenue with Piraeus, in the new retail park constructed by the company Ten Brinke, where the chain will install a store with a total area of 2,500 sq.m.
In terms of market balances and in terms of shares according to sources who maintain knowledge of the subject, the first place is Sklavenitis with a percentage of over 30%, followed by AB Vassilopoulos with 19% (including Lidl and the islands) and in third place is Lidl with about 14% based on data counted from the receipts issued at the points of sale of supermarket chains.
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Source From: Capital
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