Where do Greek consumers pay more and where less?

Of George Lampiris

In the increase of health expenses by 31.4% compared to those who will reduce them (13.6%), the expenses of payment of utility bills by 23.7% against 14.9% who state that they will reduce them as well as in increase in supermarket expenses by 23%, compared to 17.1% who point out that they will reduce them, state that Greek consumers will proceed based on the research data presented at the IELKA Conference by the head of MRB, Dimitris Mavros.

On the other hand, 38.3% of respondents say they will reduce their vacation and travel expenses (24.7% say they will increase them), 38.8% also say they will reduce their entertainment expenses (23.3%). % that he will increase them), and also 34.4% state that he will cut the expenses for clothing and footwear, compared to 20.7% of the respondents who claim that he will increase them.

According to Dimitris Mavros, the above data are the result of a consumer who is under pressure, a fact that in addition to reducing consumer spending, will also create a consumer, who can hardly meet the requirements of the company will display.

43% buy only the essentials

Examining the consumer habits of Greeks during the pandemic, 60% say they spend less money on non-essential products, 59% visit stores less often, 43% buy only the essentials, 23% have changed brands who buys to support the local economy, 23% have changed the brands they buy to cut costs and 15% buy more private label products.

Six out of ten like to touch what they will buy

An important parameter in consumer responses is the statement of 61% that he likes to touch, to feel, to smell the products he finally chooses to buy, which means that they can not live by consuming exclusively from e-commerce, as they prefer physical store experience.

Separating Greek consumers in the current situation, Mr. Mavros presented four categories (based on PwC data):

The socially sensitive: Productive ages and a little more men

The optimists: Who try to see everything better and belong mainly to older people and mainly to women

The “sufferers” of Covid-19 (Covid Sufferers): Those who have increased family responsibilities, belong to productive ages and are mainly women

The easy going -carefree: An audience that is usually more detached from the facts and free, while belonging mainly to the male sex and to smaller age groups

Concerns over Greek economy and individual freedom prevail given Covid-19 impact

Answering the question “to what extent are you concerned about the impact of the pandemic in the following areas?” has Covid-19 in their freedom to enjoy their lives. In more detail, the respondents answered in turn that the effects of Covid-19 affect:

In the Greek economy

In the freedom to enjoy my life

In the society

In my finances

To the health of my family

In my interpersonal relationships

In the ability to fulfill my goals

In my work

To my health

In access to essential goods

Most consumers are dissatisfied with the delay in ordering

In the field of e-commerce and based on research data, there are several parameters that consumers express and are related to the concerns they have when buying from online stores.

Specifically:

-49% indicate the delivery-shipping principle of the order

-47% high shipping costs

-43% the difficulty in changing the products he buys from the internet

-37% security of personal data

-23% the difficulty in returning the money

-18% is not given the opportunity to see and compare products at the same time

-14% suggests the lack of product variety

-13% indicate the limited payment methods

-9% note that they can not find what they want

-9% consider the online service unsatisfactory

-5% answer that the content of the websites is not displayed properly on mobile phones

-3% have difficulty navigating an online store.

Finally, consumers respond to what they are looking for when buying a product in 2021, 53.3% say they are looking for lower prices, 55.8% that they are always looking for offers and 39% that they use discount coupons.