The cosmetic panorama is made up of the increasingly numerous Indie beauty brands, small realities that can count on a very strong community, cosmetics that bear the name of the stars who, in beauty, have found a new way of doing business, dercosmetics sold in pharmacies and cosmetics produced by large companies in the sector, for example the L’Oréal group. This great opportunity for choice is a double-edged sword because it makes it increasingly difficult to navigate and understand what is valid or not. What drives us to choose one brand over another? In addition to the appeal of the brand itself, a relevant factor is certainly trust. Together with the proven effectiveness, which is the scientific basis of the formulas. For this i brands founded by doctors or pharmacists represent a rapidly growing trend in skin care. From them we expect formulas that respect the skin, with a strong scientific component and a higher quality in terms of results.
The acceleration of clinical cosmetics it began during Covid, not only because for a long time pharmacies were the only physical sales channel open, but also because cosmetologists, doctors and pharmacists began to put their face in it, being able to count on their authority, aided by social media and their widespread diffusion. Becoming derminfluencer on occasion. All at a time when attention to skin care had far surpassed make-up.
The doctors behind skincare
The most interesting (and famous) story of recent years is that of Augustinus Bader. Today we link the brand to the name of many stars who made it famous, you see Victoria Beckham and the Kardashiansbut he, Augustinus Bader, professor of applied stem cell biology at the University of Leipzig and one of the leading experts in the field of regenerative medicine, is an anti-star. In 2008 he developed the revolutionary wound gel to treat severe skin trauma without the need for surgery or skin grafts, using it especially on burnt children. Professor Bader has discovered the driving forces behind self-healing and the language that skin cells use to send out the right signals to activate it. A discovery that later inspired his cosmetic line of the same name, created with a patented formula, TFC8®, capable of activating the self-regenerative response of skin cells.
Some clinical brands were born out of a need to continue post-treatment skincare with an effective regimen to improve outcomes in the clinic. It was so for Barbara Sturm, loved by celebrities and beauty editors. Far from the logic of marketing, Dr. Sturm believes in science and innovation without the use of substances toxic to the skin. After having developed an anti-inflammatory and regenerative treatment for orthopedic pathologies such as arthrosis, she has conveyed her discoveries in the field of aesthetic medicine. Her most coveted product, but not for everyone, is MC1, a plasma-based cream, created to measure and available only to her patients. While with the Molecular Cosmetics line she has put hydration and skin regeneration at the service of the daily beauty routine.
Noble panacea put chemistry at the service of cosmetics. The brand is based on the ambitious research of Sir Fraser Stoddart, Nobel Prize in Chemistry 2016 for his work in the study of molecular motion, during which he discovered and patented the Organic Molecular Vesseltm. Sir Fraser founded the Noble Panacea skincare brand as the first commercial application of OMVTM Technology, which is based on daily skin benefits and a technology that protects the active ingredients to ensure their integrity and best effectiveness on the skin. The organic molecular vessel can be programmed to deliver its active ingredients with extreme precision, for long-term delivery at the exact location within a skin cell with perfect timing, control and sequence to maximize treatment results. The products are divided into two collections: The Brilliant to prevent, preserve, protect; The Absolute to repair, restore, regenerate. The formulas are made in Responsible Beauty and with the precision of world-class scientists who adhere to the 12 Principles of Green Chemistry for formulations that bring pharmaceutical-grade skin results, but without additives.
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From aesthetic medicine to cosmetics
The fact of being able to prepare the skin for an aesthetic treatment and being able to continue at home with a routine capable of enhancing and prolonging the results is the basis of brands with a medical-aesthetic vocation. One out of all Laboratories Filorga who originally formulated, developed and created products used by authoritative specialists in the field of aesthetic medicine, to then use their expertise to develop a line of cosmetic treatments, formulated with active ingredients inspired by aesthetic medicine and able to act synergistically on signs of aging and on all parameters of leather quality. At the heart of the formulas is the NCEF complex which encapsulates plumping hyaluronic acid and 50 revitalizing active ingredients in multilamellar chronospheres (including vitamins, amino acids, minerals, coenzymes, antioxidants), capable of mimicking the effect of biorevitalization.
From clinical cosmetics to Cleanical Beauty
With Cleanical Beauty (from Clean + Clinical) refers to dermocosmetics that combine clean formulas with scientific innovation demonstrated by clinical trials. There is one of the Italian brands to have followed this path Skinius(the brand of the dermatologist Antonino Di Pietro) with the Dermagea anti-aging protocola line formulated with functional active ingredients that act in a synergistic and complementary way by focusing on epigenetics and cellular regeneration. What makes a cosmetic clean and clinical at the same time? A method in which the formulas, which let themselves be guided by biotechnology, contain almost all ingredients of natural origin and olfactory notes without allergens and whose effectiveness is proven by clinical skin tests.
A philosophy that is also dear to dolomite which, in its formulas, contains the Dolomite flora: «We know this regenerating power that we also preserve through rigorously eco-sustainable extraction processes. The collaboration with local agricultural supply chains and the innovative extraction technologies applied by our laboratories, enhance the quality of the extracts to the maximum, which are rich in active ingredients». says Gabriele De Nadai, researcher at the Dolomia Phytoextract Laboratory.
The functional cosmetics of pharmacists
Behind skincare there are doctors, but also pharmacists who have always been experts in galenic preparations and have taken their work to a second level with well-coded cosmetic lines. It is the history of the brand Dr. Ettore Stuani Skincare, created by his daughter in memory of his pharmacist and cosmetologist father: «There are over 180 formulas created by my father», he says Sarah Stuani, herself a pharmacist. «They are safe products, which effectively respond to the needs of cleansing and care of the skin of the face and body. An example? My father thought of the Rice Starch Body Wash, one of our bestsellers, for my little girl’s skin, which reddens easily. Over time, its soothing and moisturizing effect has conquered an audience of adults who have chosen it because it is very suitable for delicate cleansing in the presence of irritations of various types and intensities”.
In 2022 I love myself celebrated ten years, a brand of functional cosmetics in pharmacies founded in 2012 by the strength of a bond between mother and daughter, Elena Aceto di Capriglia and Camilla D’Antonio, both pharmacists. With the aim of helping to solve all the causes of imbalance, alterations or skin blemishes. Miamo creates a path for each person with a multilayer skincare treatment philosophy that is based on acting on multiple aspects of the skin over time. All with protocols devised by the scientific team that allow you to customize your skin wellness journey thanks to the combination of several products according to your needs.
Another example of strength and family unity that demonstrates how beauty is above all a form of emotional well-being that begins under the skin.
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
